Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on developing five core categories of basketball, running, training, badminton and sports fashion.

Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.

Extended data:

The innate sports gene and the brand spirit of "anything is possible" have been running through the development of Li Ning brand. Li Ning is committed to becoming a world-class professional sports brand enterprise with fashion attributes, which originated in China and is recognized by the world.

Li Ning brand takes "sports burning enthusiasm" as its mission, arouses people's desire and strength to break through, devotes itself to building professional sporting goods, and strives to make sports change their lives and pursue a higher level of breakthrough.