The brand awareness is low and the brewing process is simple.

1. According to a query on Dianping.com, the brand awareness is low: Lai Zhengheng Liquor’s brand awareness is relatively low and its market competitiveness is insufficient. In order to increase sales, the price is relatively low.

2. The brewing process is simple: Lai Zhengheng Liquor adopts traditional brewing process, with low technical content, low production cost and relatively low price.