1. Trademark is a legal concept and is protected by trademark law. Once registered, the obligee enjoys the exclusive right to use the trademark. Brand is an economic concept.

2. For enterprises, there are usually only a few brands, but trademarks can choose to register a series of trademarks.

3, the role of the trademark is to connect the goods and enterprises, and play a role in identification. Brand is related to the overall image of the enterprise, but the relationship between trademark and brand is also very close. Enterprises usually register brands as one of a series of trademarks.