Entrepreneurial case: Xiong Liming's entrepreneurial life
Xiong Liming, the founder and chairman of Millennium Food Co., Ltd. in Wanzai County, Yichun City, Jiangxi Province, is from Nanchang. He has been sent to Wanzai County as an educated youth for 8 years and understands the low income of local farmers, few channels to increase income and hard life. In 2, he spent a year in rural investigation, and found that a kind of Zizyphus jujuba mill in Wanzai County, especially in mountainous areas, was not well developed and utilized. Most of it rotted in the mountains, and only a small part of it was made into Zizyphus jujuba mill by farmers and sold along the street. The following is my share of Xiong Liming's entrepreneurial life, welcome to read.
? Waste? After careful consideration, Xiong Liming came up with a bold idea: make full use of the advantages of local ecological resources of Zizyphus jujuba, carry out deep processing, produce high-quality Zizyphus jujuba cakes, create a unique brand of Jiangxi food, and develop a new way for local farmers to get rich. For this reason, he registered in 21? Millennium? Trademark and set up a factory in Wanzai county? Millennium? Company, the leading product is jujube cake. In 23, the products were put on the market, which was recognized and welcomed by consumers, and the products sold well in major cities across the country.
The development of Millennium Company has brought huge benefits to local farmers. Wild Zizyphus jujuba mill, pueraria lobata mill, and patches of wild kiwifruit, which rotted in the mountains in the past, have become treasures. The company takes? Company+base+farmers+technicians? The cooperation mode, setting the minimum protection price, setting up the risk fund, and implementing the company and farmers? Risk * * * and benefit * * *? And all-round management of employees in the base, which not only promoted the organic (green) fruit and vegetable planting industry in Wanzai County and surrounding counties and cities, but also better guaranteed the quality of the company's products and raw materials. Up to now, it has directly benefited 2, farmers.
Adhering to green scientific research and innovation to build a brand
Returning products to nature and highlighting local characteristics is the purpose and goal pursued by Millennium Company.
the company pays attention to transforming the advantages of ecological resources in Wanzai county into the advantages of enterprise economic development, and develops characteristic planting according to local conditions. It has established the forest food base of Zizyphus jujuba mill in Guanyuanshan and Jiulong of Wanzai county, and obtained the? Jiangxi forest food base? Certification; Green fruit and vegetable bases have been established in towns and villages such as Baishui, Jiaohu, Luocheng and Gaocun. At present, the company's base area is more than 12,6 mu.
with the base, product research and development should follow. Millennium Company always focuses on scientific and technological research and development, strives to improve the scientific and technological content and added value of products, and promotes the diversification, branding and technology of the company's products. Through continuous breakthrough in innovation and pioneering spirit, in 24, Millennium Company won the certificate of origin of Zizyphus jujuba cake and green food certification, and was recognized and protected by 142 member countries of WTO after registration. Ge Fen project, which was included in the provincial key new product plan in 21, was not only completed and put into production on schedule, but also derived products such as ginseng, pueraria lobata slices and pueraria lobata noodles. At present, pueraria lobata products have grown into another leading product of the company after fruit cake products. In 213, the mechanical automatic coating process was overcome, and in 214, the automatic jujube peeling production line was independently developed, which won the national invention patent, which not only improved the work efficiency, but also solved the problem that Zizyphus jujuba mill could not be peeled by hand in the acquisition season and needed to be frozen in storage.
At present, Millennium Company has successively developed a series of fruit and vegetable candied products represented by South Jujube Cake from the single variety of South Jujube Cake. Lily products series represented by lily powder and lily noodles; Health care products represented by Ge Fen and Gepian; Series of fungus products represented by Agrocybe aegerita and Pleurotus eryngii; There are more than 6 varieties in five series, such as natural grain series products represented by peach crisp and miscellaneous grain rolls. The company has successively won the titles of EU organic food base and national food with comprehensive quality and hygiene standards.
At the same time, Millennium Company attaches importance to energy conservation and emission reduction, and promotes circular economy. In 214 alone, more than 1.2 million yuan was collected, and many innovations and transformations were carried out on energy-consuming facilities, such as coal saving, heat preservation, water saving and efficiency improvement. The company's wastewater treatment system has been rebuilt, and the discharged wastewater fully meets the environmental protection discharge standards. It has been rated as a clean production enterprise in Jiangxi Province by the Provincial Industry and Information Committee and the Provincial Environmental Protection Bureau for many times.
Give back to the society and forge ahead into by going up one flight of stairs
? Is it good for the world? This is the mind and sense of social responsibility that an enterprise should have. Xiong Liming, chairman of Millennium Company, believes that the development of enterprises is the result of government and social support. Only when the true feelings return to society can enterprises win the trust and support of society and continue to develop and become stronger. To this end, Millennium Company has invested in supporting poor college students for many years, caring for left-behind children, donating money to build teaching buildings, and giving back to the society with practical actions. ;