The core business of Boyang Boyang Holding Group is brand retail, and brand management has become the most important strategy for Boyang's development. In 1994, Boyang Holding Group took the lead in proposing the concept of "home textiles" in China and entered the domestic market as its own brand. This also led the China Textile Industry Association to fully introduce the industry name "home textiles" in 1995. After more than ten years of hard work, today's Boyang has not only grown into a home textile group enterprise with a leading brand in China's home textile industry, but has also established a large apparel group with many well-known independent brands. At present, "BEYOND" under the company is the first domestic home textile brand certified by the China Enterprise Confederation. Its trademark "Boyang" is "Zhejiang Province Famous Trademark", "Provincial Famous Trade Name", "China Famous Brand" "products, "China inspection-free" products; "Tonlion" clothing is one of the first-line brands with the largest sales volume of domestic casual clothing. As early as 2006, it was rated as a "China Famous Trademark". "Boyang" and "Tangshi" have been rated as China's 500 most valuable brands many times, with a brand value of more than 6.426 billion yuan. Boyang Clothing also owns "ITISF4 (Ives)" clothing with an urban fashion style. After 8 years of development, this brand has grown into a medium-to-large fashion brand in the industry, with an annual operating income of more than 500 million yuan; fashion There are 7 clothing and footwear brands including the women's clothing brand "DME", the high-end women's clothing brand "33layer", and the shoe accessories brand "selftrend" focusing on B2C business. The group's home textiles segment includes "C.DODO" which is positioned in a romantic pastoral style, "Hippner" sleep products which focus on improving sleep quality, "I.will", Eight brands including "Boyang Baby", which is positioned as children's home textiles, and "Lejia", a professional B2C platform for home textiles, have established an integrated enterprise integrating advanced information technology and standardized brand operations. On the basis of modern marketing channels, Boyang Holding Group has more than 5,000 specialty stores in first-class business districts in more than 30 provinces and cities across the country. In 2010, the group's sales exceeded 6.5 billion yuan and profits and taxes were 500 million yuan.

< p> Boyang Holding Group positions itself as an "excellent investor" and "excellent brand operator". In recent years, it has completed multiple acquisitions and restructuring investments, allowing the company to maintain steady growth in Zhejiang, Anhui, and Shanghai. After establishing its own controllable and efficient textile fabric, apparel/home textile production and logistics distribution bases in surrounding areas, Boyang has also actively expanded other related industries to open up the group's upstream and downstream industrial chains. Now the group has projects in various investment sectors. The progress is smooth, real estate, commerce, tourism, finance, etc. have all made significant progress, the construction of the industrial chain has developed steadily, and the benefits in the investment field have gradually emerged, laying a good foundation for the rapid development of the company in the next stage. Today, the group is in various investment sectors. The project is progressing smoothly, real estate, commerce, tourism, finance, etc. have all made significant progress, the industrial chain construction has developed steadily, and the benefits in the investment field have gradually emerged, laying a good foundation for the company's rapid development in the next stage.