1. Company affiliation:

Beijing TOREAD Outdoor Products Co., Ltd. was founded in 1999. TOREAD has established its own brand through independent intellectual property rights and Promotion, product R&D and design, marketing network construction and optimization, supply chain integration and management.

Turner is the core brand of Trailr Company.

2. Business scope:

Pathfinder focuses on the outdoor sports market. Its main products include men's clothing, women's clothing, shoes, backpacks, equipment, accessories, etc.

Pathblazer is one of the top 10 casual clothing customization industries, a famous German automobile partner, and a partner of many outdoor activities.

Extended information:

Pathfinder development history:

1999:

January 11, 1999, Beijing Pathfinder Zhe Travel Products Co., Ltd. was registered in Beijing.

Pathfinder won the 1999 China Domestic Tourism Fair Excellent Tourism Product Award.

2000:

Pathfinder Company formulated the enterprise standard for tent production. The enterprise standard number is Q/CPTL200, which has become an industry standard.

The Pathfinder product line has rapidly expanded from a single outdoor tent to sleeping bags, backpacks and other outdoor camping supplies.

2002:

The Pathfinder product line continues to expand, expanding from outdoor equipment such as tents and sleeping bags to outdoor clothing and shoes.

2013:

In 2013, the retail sales of the outdoor products industry reached 18.05 billion yuan, a year-on-year increase of 24.3%, and the compound growth rate in the past five years has been 29.5%.

From 2008 to 2013, Pathfinder ranked first in sales of similar products in the national market for six consecutive years.

2014:

On April 15, 2014, the "2013 Annual Report" was published on the information disclosure website designated by the China Securities Regulatory Commission's Growth Enterprise Market

2014 On June 8, Pathfinder officially launched a special sale on Dangdang's new "New Product Flash Sale" limited-time sale channel. According to the rules announced by Dangdang, new Pathfinder products will not be on the market for more than seven days, and new clothing will be available on Dangdang's special sale platform. Only available for 24 hours. Quickly attract consumers to watch.

In the context of the slowdown in the growth rate of the apparel industry, even outdoor apparel products, once known as the "last blue ocean" in the apparel industry, have not been able to survive alone. Data show that in 2013, the retail sales of China's outdoor products market increased by about 30% year-on-year, and the figure in 2012 was 34.94%.

Before 2012, the annual growth rate of China's outdoor products market remained above 47%, which was much higher than the overall growth rate of the clothing industry.

Baidu Encyclopedia_Pathfinder

Baidu Encyclopedia_Pathfinder

Official website_Pathfinder