Nowadays, trademark purchase is becoming more and more popular, which brings convenience to some companies. However, many people do not understand trademark transfer and there are transfer risks. Why do you want to buy a trademark? What should you pay attention to when purchasing a trademark? Next, I’ll introduce you to this knowledge.

1. Some reasons for buying existing trademarks

Now we pay more attention to buying existing trademarks. So, why do you like to buy trademarks? Here is a brief introduction. First, purchasing a trademark is more likely to be successful than registering it. When you register a trademark directly, you may be rejected due to issues with the trademark information. But buying a trademark is as long as you are interested in the value of the trademark. Then sign a formal transfer contract with the trademark holder. Therefore, purchasing a trademark is more convenient than registering one. Secondly, the advantage of purchasing an existing trademark is that the trademark already has a certain degree of popularity. Therefore, consumers do not need to spend too much publicity and other costs to operate trademark brands. Therefore, purchasing a trademark is also a cost-effective option in the long run.

2. When purchasing trademarks, you must choose formal websites or organizations

Many people suffer dumb losses when purchasing trademarks. In fact, the big reason is that they do not purchase trademarks from formal institutions or platforms. on transaction. There are many trademark transfer resource websites now, and if you don’t identify them carefully, you may be deceived. When we choose a website or organization, we should check the operating qualifications. Secondly, we should investigate the size and reputation of the website and try to choose large and well-known websites for sales, so that the transaction risk is lower.

3. What should you pay attention to when purchasing a trademark?

Nowadays, there are many people buying trademarks, so we should be clear about the things to pay attention to when buying trademarks. What should you pay attention to when purchasing a trademark? First, we should check whether the trademark transferor has the right to deal with the trademark. If the trademark transferor has no rights and interests, the transfer will be invalid and cause transaction disputes. Secondly, pay attention to the validity period of the trademark. Generally, a registered trademark is valid for ten years. After the validity period, you must apply for renewal of registration. When purchasing a trademark, not only use a verbal agreement, but also a formal written agreement. Only a formal written agreement can guarantee the validity of the transaction and everyone's legal rights.