Zhonghui Design Answer:

The packaging of goods refers to the design and processing of goods in terms of appearance, shape, material, etc., in order to display, protect products, facilitate transportation, and disseminate information. and other multi-purpose work. Product packaging has the following functions:

1. Conveying information

Reasonable product packaging can convey a wealth of information, allowing consumers to understand the brand, model, specification, material, and quality of the product. Standards and other information can help consumers choose suitable products and increase their purchase intention. For example, feminine products such as sanitary napkins often have obvious words such as "no fluorescent agent" and "soft and comfortable" printed on the packaging. These labels can directly guide consumers to purchase.

2. Enhance aesthetics

Commodity packaging can increase the market appeal and competitiveness of the product. Beautiful packaging attracts consumers' attention, captures their interest and drives them to purchase the item. For example, children's toys, accessories, cosmetics, etc., especially gift products, generally require brightly colored and exquisite packaging to create an elegant and stylish atmosphere.

3. Ensure product quality

Commodity packaging can not only protect the surface of the product from dirt, moisture and damage, but also ensure the safety, hygiene and practicality of the product. quality requirements. For example, adding some hygroscopic agents to fresh-keeping food packaging can effectively prevent food from deteriorating, thereby extending the storage time of food and ensuring the quality of the product.

4. Convenient transportation

Reasonable product packaging can improve the safety and stability of the goods during transportation, reduce wear or damage of the goods during transportation, and reduce the cost of the goods. The space, labor and material costs required for transportation and storage enable merchants to save costs and better control costs.

The above content is answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company. I hope it will be helpful to everyone.