91 trademark registration applications including Ding Zhen were rejected. Ding Zhen’s popularity has brought certain benefits to the development of the tourism industry. The state cultivates a group of local and rural people who are capable of bringing goods online, and expands on-site marketing of local products in rural areas and the development of tourism. We should guide these Internet celebrities to adhere to the correct guidelines and play an important role in the development of tourism, especially in the fight against poverty. The emergence of Ding Zhen is the product of this development trend.

In the context of the rapid development of new media technology, ordinary poverty alleviation models are difficult to adapt to social development, and Internet celebrity poverty alleviation has gradually developed in the context of the Internet. The integration of Internet resources has generated social attention and influence; secondly, Internet celebrities have formed diversified communication advantages. Here, we will strengthen the professional management model and improve the efficiency of targeted poverty alleviation. From the perspective of social cognition, it has won the attention of many media and audiences through online channels, and has aroused discussions among experts and enterprises; from the perspective of social attitudes, through practical poverty alleviation measures, it has helped the vast number of poverty-stricken areas escape from poverty. Poverty eliminated the audience's doubts and achieved good results. In the process of social transformation, Internet celebrity poverty alleviation has become a bridge. Between the audience, poor areas and new media platforms, help the three to achieve mutual benefit and win-win.

Internet celebrity communication helps new media platforms get rid of development limitations. The success of short videos stems from the popularity and entertainment of pop culture, which is also an important reason why the Internet environment has entered the era of short videos. The success of Internet celebrities is that the government's poverty alleviation policy is no longer an unsolved matter, but a social activity that both audiences and farmers can participate in. This new form of media communication makes the content simple and audio-visual, and is no longer just based on entertainment, but on firmly bringing social forces together; or it can get rid of the vulgar and interesting reading style pursued by the audience, Thus entering an upsurge of national learning and national progress.

As the recipients of content in the Internet celebrity communication process, the audience is also the main consumer group in the targeted poverty alleviation process. Their consumption behavior and consumption ability determine the success of Internet celebrity poverty communication. As the main consumer group of Internet celebrities, the main motivation of Internet users to choose appropriate consumer products based on the content of new media platforms belongs to the category of "reasonable consumption". Not only that, the deeper motivation of Internet celebrities is to stimulate consumers' emotional needs and patriotism, and at the same time generate shopping behaviors to increase the audience's sense of ownership, making consumption not only a need for life, but also a response to national policies and to the country and the country. Predictions of home country feelings. This belongs to the category of "sentimental consumption". By combining the emotional and rational needs of the audience when shopping on the Internet platform, Wanghong Poverty Alleviation hopes to promote poverty-stricken areas to get rid of poverty faster.