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How to position a brand named after an animal?

>Trademark transfer saves corporate positioning and carries out cultural construction in advance! More convenient than registration and one step faster than private application! Click to get 5 free trademark experiences! Ordinary users are very fond of brands named after animals, especially cars. Manufacturers also like to use animals to name brands and display brand images, such as GM's Firebird, Skyhawk, and Skylark; Ford's Fiery Horse, Falcon, Mustang, Zebra, Thunderbird, Bobcat, Cougar, War Horse, and Scorpion. ; The eagle and golden eagle of the original American Motors Company; the eagle of Japan's Toyota Company; the fast horse, blue bird, antelope, etc. of Nissan Company. Now is the era of brand management, and trademarks and brands are particularly important. Brand positioning is a business decision made by an enterprise on specific cultural orientations and personality differences in the market. It is the process and result of establishing a brand image related to the target market. Brands named after animals can easily allow users to directly have a concrete impression of the brand (the animal itself). In the process of naming trademarks and brands, the brands that operators name after animals are more likely to reflect some outstanding functions of the products. Chrysler, GoldenEngle, Skyhawk, Blackhawk, etc. use "Eagle" as their trademark, allowing the public to easily feel the high-end positioning of their products and have a sense of trust in their quality. Some of the brands that use horses as trademarks include Mustang, Charger, Bronco, Puma, etc. It is thought that the products are more about endurance performance. Some brands that use "dog" as a trademark include Mike Cars, which makes people feel the overall comfort when using it. Therefore, if you want to name a brand after an animal, you must first determine the brand's image positioning. As long as the brand positioning is consistent with the character, quality, image, etc. attached to the animal, it will naturally be easily accepted by the public.