To do a good job in corporate marketing, you must have a good marketing strategy to improve the competitiveness of the company. To this end, I will sort out the relevant contents of graduation thesis examples for marketing majors for everyone. You are welcome to refer to them.
Graduation Thesis Sample of Marketing Major
"Analysis of the Marketing Impact of Brand Clothing Design"
Abstract: Brand clothing design is the main component of brand clothing marketing Partly, from the perspective of brand clothing, it uses unique language symbols to express the inner spirit. Its design is different from artistic creation, and is usually affected by relevant factors such as national trademark regulations and decrees, as well as industry characteristics. At present, brand clothing design plays a driving role in marketing and directly affects the economic benefits of enterprises.
Keywords: brand clothing; design; marketing
In recent years, with the improvement of residents’ quality of life, they have put forward more stringent requirements for clothing, and the traditional clothing industry The pure processing and ordering method can no longer meet the living needs of residents. From the aspect of clothing enterprises, applying clothing design to display the cultural value of clothing can enhance the competitiveness in the clothing marketing process. However, the current competition in the clothing market is very fierce. How to give full play to the role of brand clothing design has become the focus of enterprises.
1. Clothing brand design analysis
1.1 Clothing brand name and logo
As the main components of clothing brand design, the name and logo of the clothing brand are in progress. When designing a clothing brand, you should ensure that the name and logo are concise and memorable, create a clothing brand identification system, fully demonstrate the company's business philosophy and inherent characteristics, and ensure that the clothing brand name and logo can leave a direct visual impression on consumers, thereby It enables consumers to become aware of the clothing brand, lays the foundation for the later sales work of clothing companies, and increases the marketing volume of clothing companies.
1.2 The unique style of a clothing brand
The unique style of a clothing brand is the key factor that effectively differentiates each clothing brand. In the process of designing the style of a clothing brand, you should ensure that the clothing brand can be deeply rooted in people's hearts and be unique. From the perspective of clothing consumers, clothing consumers often pursue personalization when purchasing clothing, and the unique style of clothing brands can effectively meet the needs of consumers. In this regard, when designing clothing brands, it is necessary to ensure the unique style of the clothing brand and use the unique style of the clothing brand to display brand clothing.
2. The function of brand clothing design in marketing
2.1 Improving the value of clothing
In the process of brand clothing marketing, brand clothing design can increase the value of clothing. In the process of brand clothing design, designers should clearly define the target consumer groups and the core value of the brand. Only by reasonably positioning the consumer groups and core values ??can the value of clothing be effectively improved, so that brand clothing can occupy a place in the fierce competition environment of clothing companies. Therefore, the design of brand clothing not only improves the core value of clothing, but also promotes brand clothing marketing. 2.2 Improve the status of clothing The design of brand clothing can effectively improve the status of clothing brands in the clothing industry during the marketing process. From the perspective of clothing companies, brand design is very critical to the development of clothing companies. When designing brand clothing, designers can use advanced basic marketing theories to complete the design to ensure that the design of brand clothing meets the needs of clothing companies, so that brand clothing can stand out and occupy a higher position in the clothing market.
2.3 Satisfy consumer requirements
The design of brand clothing should be designed to meet consumer requirements, comprehensively analyze the relevant consumption requirements and consumption awareness of consumers when purchasing clothing on a daily basis, and ensure that the brand Clothing marketing has a broad market. From the aspect of brand clothing marketing, it is necessary to strengthen the uniqueness of brand clothing design, meet the special target needs of consumers, fully demonstrate the uniqueness and highlights of brand clothing, and achieve brand clothing marketing goals. Therefore, when marketing brand clothing, we should give full play to the design function of brand clothing, guide consumers to pay for the brand, and further expand the economic benefits of clothing companies.
3. Strengthen brand clothing design countermeasures in marketing
3.1 Establish value awareness of clothing brands
Brand value awareness under brand clothing design is crucial. Establishing brand value awareness can give full play to the brand clothing design function in the clothing marketing process.
At the same time, when marketing clothing, establishing brand awareness and making marketers aware of the criticality of brand clothing can enable clothing marketing staff to fully convey the value awareness of brand clothing to consumers during the clothing marketing process, thereby Consumers will become dependent on brand clothing, which directly affects consumers' purchasing intentions. In addition, when designing brand clothing, in order to establish brand value awareness, it is necessary to grasp the direct link between consumers and the brand. Through brand positioning, brand impression, brand culture and other related brand awareness values, it is necessary to improve the consumer group's awareness of brand clothing when purchasing brand clothing. Recognizability.
3.2 Refining the core value of a clothing brand
Refining the core value of a clothing brand is a key and difficult point in brand marketing. For giving full play to the design function of brand clothing in the clothing marketing process, effectively refining the core value of the brand can strengthen the marketing efforts of brand clothing to a certain extent. From the perspective of brand clothing marketing, all aspects of scientific research should be conducted to refine the core value of the clothing brand, and in the marketing of brand clothing, a brand core value that is highly differentiated and infects the consumer group's consumption awareness should be gradually generated. However, we must pay attention to the importance of brand clothing design in the process of brand clothing marketing to ensure that the corresponding core value of brand clothing can run through all processes of clothing marketing, so that consumer groups can deeply feel the core value of the clothing brand.
3.3 Balance clothing brand design and marketing
Brand clothing design and brand clothing marketing complement each other, effectively balance brand clothing design and marketing content, and give full play to the role of brand clothing design in the clothing marketing process main countermeasures. For brand clothing companies, whether they pay attention to brand clothing design on the one hand, or brand clothing marketing on the other, these all restrict the rapid development of brand clothing companies. Therefore, it is necessary to reasonably balance brand clothing design and brand clothing marketing, and create a scientific coordination system for brand clothing design and brand clothing marketing, so as to give full play to the role of brand clothing design.
4. Conclusion
As a comprehensive project, brand clothing marketing is long-term and complex. Design and marketing are important sources and driving forces for the development of clothing brands. Therefore, when marketing brand clothing, we should establish brand awareness, effectively refine the core value of brand clothing, reasonably balance brand design and marketing, perfectly integrate design and marketing, effectively play the important role of brand clothing design in brand clothing marketing, and promote The rapid development of clothing enterprises.
References:
[1]Qiu Xiaomei. Exploring the road of branding for small and medium-sized garment enterprises in Shaoyang [D]. Hunan Normal University, 2014.
[ 2] Wu Peng. A brief discussion on the impact of differentiation of knitted women's clothing products on brand upgrading[D]. Jiangnan University, 2011.
[3]Du Bin. Research on the application of animation images in clothing brand promotion[D] .Zhejiang University of Science and Technology, 2012.
[4] Yang Fan. On the display design expression of clothing brand image [D]. Anhui Engineering University, 2012.
Graduation thesis majoring in marketing Model Article 2
"Planning and Design of Marketing Simulation Experiment Project"
Abstract: This article analyzes the current situation of the experimental project of the "Marketing Simulation Experiment" course, and then points out the students' Based on the learning needs in the experiment, the overall ideas for the planning and design adjustment of the "Marketing Simulation Experiment" course experimental project are put forward, and finally the content design issues of the "Marketing Simulation Experiment" course experimental project are discussed.
Keywords: Marketing Simulation Experiment; Experimental Project; Design
The "Marketing Simulation Experiment" course is an important professional independent course for senior students majoring in marketing. Experimental course. This course requires students to comprehensively apply the marketing professional knowledge they have learned, analyze and solve specific marketing problems in a simulated and close to real marketing environment, complete decisions on marketing strategies, and at the same time obtain the consequences of relevant decisions.
Since this course requires students to comprehensively use marketing knowledge to solve problems, by studying this course, on the one hand, the key marketing knowledge that students have learned can be sorted out and strengthened to form a system; on the other hand, by studying this course, students can By using it, you can feel the real market competition and antagonism, which can play an important role in cultivating students' overall marketing thinking ability, improving their ability to analyze and solve problems, training their practical operation ability and cultivating their teamwork ability. Although the experimental project system of the "Marketing Simulation Experiment" course has been continuously modified, improved and perfected, the external market environment is changing, students are changing, learning needs are increasing, and the experimental environment is adjusting. If the experimental course can inspire In order for students' learning interest to play its due role, it is necessary to make new planning and design adjustments to the experimental projects of the course in a timely manner.
1 The current status of the experimental project of the "Marketing Simulation Experiment" course
The establishment of the experimental project of our school's experimental course has gone through two stages. First, eight experimental projects including SWOT analysis, corporate marketing goal determination, and 4P strategy were launched based on a single Nanjing Shige marketing simulation software. Later, the consumer behavior laboratory, customer satisfaction software and CATI software platform were integrated to form the so-called comprehensive experimental course. The earlier experimental project design was only based on Nanjing Shige Software, which had an earlier version and had no subsequent updates. Although the entire experimental project was divided into eight projects, they were actually just the marketing aspects involved in the software platform. The strategy and strategy content are only divided into different modules. More importantly, the simulation level of the software is not very high, and the software operation has no possibility of expansion, which affects the attraction of the experimental project to students and the training of students' knowledge and ability.
The establishment of the experimental project in the latter stage took into account the actual situation such as the full utilization of several existing software platforms, the adjustment of the class hours of this experimental course, and the higher requirements for students’ comprehensive quality training. The original Nanjing Shige The eight experimental projects involved in the experimental software were adjusted to ten experimental projects, and two new experimental projects were added: customer satisfaction survey and CATI telephone survey training. This resulted in the formation of a comprehensive and independently developed experimental course.
This adjustment has changed the original shortcomings of scattered and isolated experiments, and combined various experimental projects into a whole experimental course, so that the experimental course covers some important knowledge points of the marketing major. , and at the same time, the construction of experimental teaching resources for this experimental course was carried out, thereby achieving the purpose of optimizing the course talent training model and improving the experimental teaching effect. However, in general, since the above experimental projects are based on several existing software designs, the data, interfaces, functions and original intentions of the software design of each software platform are not unified, and they cannot be compatible with each other. The logical connection is not strong, and there is no in-depth exploration and design of the above-mentioned experimental projects to cultivate students' quality and ability. Although the course has designed five experimental projects and formed a complete experimental content system, it is essentially a collection of forms. Shensan is not well optimized and integrated. The survey results for marketing majors also show this. For example, more students believe that the reason why their desired abilities have not improved is related to simulation software and experimental conditions.
2. Students’ needs in learning this experimental course
Teaching serves students. Before adjusting and designing existing experimental projects, it is necessary to understand students’ needs for existing experiments. Only by providing opinions and suggestions on courses and experimental projects and identifying the problems can we ensure that the adjusted experimental projects can effectively adapt to new needs and effectively cultivate students' professional abilities. In a survey of marketing major students, we found that students believed that the ideal "Marketing Simulation Experiment" course should mainly consider including market research, environmental analysis, STP strategy and marketing mix strategy. The number of choices exceeded 100, which means that most students chose these answers among the 144 questionnaires with options.
In terms of ability training, students believe that the ideal "Marketing Simulation Experiment" course should mainly consider the ability to collect and analyze market information, formulate marketing strategies, and practice marketing operations. It can be seen from this that the content involved in the knowledge and ability training that students should include in the "Marketing Simulation Experiment" course is an important part of the professional knowledge and ability structure.
Then in the design of experimental projects, the establishment of each experimental project should fully reflect the relevant knowledge and ability training content, and should ensure the logical connection and continuity between each experimental project in terms of knowledge and ability training, and ensure that The effectiveness of experimental projects in training knowledge and abilities. According to another survey, students believe that the "Develop a Marketing Plan" module in the existing simulation software is more helpful to students in improving their abilities through experiments, accounting for the largest proportion, followed by the SWOT analysis module. For areas where simulation software is not ideal in improving students' abilities, we should fully tap its potential, or we should try to supplement it through other platforms.
3 The overall idea of ??the planning and design of the experimental project of the "Marketing Simulation Experiment" course
3.1 Integrate relevant platform resources to increase the simulation level of the experimental project and improve the attractiveness of the experimental content
Our school’s marketing-related experimental software resources have different procurement sources, different procurement backgrounds, and different software functions. Although there are still various problems in integrating these software into the "Marketing Simulation Experiment" course, in the future, for experimental projects The planning and design can still only be based on these existing platform resources, and it is impossible to tear everything down and start over. Before new software resources are replaced, our experimental project planning and design must be based on integrating various existing software platform resources. This is a basic principle. Students' learning status and learning effects in experiments are deeply affected by the experimental content. When designing experimental projects, we must find ways to improve case selection, experimental grouping, time setting, parameter adjustment, teacher organization, implementation and guidance, etc. The enthusiasm and initiative of students to participate in experiments can improve the attractiveness of experimental projects and increase the degree of simulation of experimental projects.
3.2 Strive to realize the scenario-related design of experimental projects
Since the existing experimental project system is planned and designed based on several different software platforms, there are logical connections between experimental projects Problems such as looseness and incompatibility. A better solution is to introduce realistic scenario clues that are compatible with the experimental content and software platform function modules in the experiment, and intersperse each experimental project with scenario clues, so that students can follow each experimental project and have clear thinking and improved knowledge and ability. The training is reasonable and enhances the simulation degree and attractiveness of the experiment.
3.3 Mining professional knowledge and ability content in relevant modules of experimental software
Existing software platforms are often a complex involving various professional knowledge and ability training, and the software operation interface Various functional operations on the software platform are also integrated. When planning and designing experimental projects, we should pay attention to exploring various contents on the software platform based on your intention to train students' knowledge and abilities to form a relatively independent and complete experimental project. modules to provide specialized training to students. For example, the SWOT analysis part in marketing simulation software can be designed as an experimental project for special training to achieve strengthening effects.
3.4 Adjust the implementation form of experimental project teaching
Students are generally more interested in the implementation form of experimental organization such as sand table exercises and teaching training, but are not very interested in computer software simulation. The main form of experimental teaching in our course happens to be computer software simulation. In order to enhance students' interest in learning, we can activate the course teaching implementation form by interspersing similar case explanations during the computer software simulation process, and adding practical experimental projects to the computer software simulation experimental projects for sand table exercises and teaching training. Reduce students' resistance and enhance the attraction of experimental projects to achieve the purpose of improving the effect of experimental teaching and increasing students' interest in learning.
4 Design of the content system of the experimental project of the "Marketing Simulation Experiment" course
Based on the above experimental project design ideas, considering students' learning needs, and combining the existing experimental conditions and experimental environment of the school, The overall adjustment of the experimental project planning and design of this experimental course includes marketing dynamic simulation, customer satisfaction research and telephone surveys. Experimental contents such as questionnaire design and data collection, focus group discussions, and secondary data collection have been added. Each experiment has been well designed. Logical connections between projects and adjust the teaching arrangements of each experimental project. The specific situation is as follows: First, the marketing dynamic simulation experiment as a comprehensive training of students' professional abilities is retained, but adjusted to three experimental projects: understanding simulation software, SWOT analysis, and overall marketing plan formulation.
This is mainly due to the requirements for experimental hours of the course and the connection between this part and subsequent experimental projects.
This part mainly emphasizes comprehensive training for students from an overall perspective, allowing students to have a comprehensive understanding and experience of the marketing framework, comprehensive application of marketing knowledge, and practical operations. Secondly, regarding the important contents such as market survey, market research analysis, and customer satisfaction involved in marketing dynamic simulation, teachers should guide students in a timely manner so that their ideas can be transferred to the special training on marketing simulation in the second half of the course, that is, Using customer satisfaction measurement as a clue, experiments such as qualitative research on customer satisfaction and quantitative research on customer satisfaction were conducted successively.
Among them, the qualitative research on customer satisfaction involves the collection of secondary data, focus group discussions, questionnaire testing and modification and other questionnaire design experiments; the quantitative research on customer satisfaction also involves telephone surveys, intercepted questionnaire interviews, and online questionnaires. Publishing, calculation and discussion of customer satisfaction results, course paper writing and other experimental contents. In this way, we can use a complete scenario clue? Enterprise comprehensive marketing simulation? Customer satisfaction survey, market survey and research analysis special training? Questionnaire design and data collection? Course paper writing and completion experiment? to connect the school's existing Experimental software resources increase the logical connection between each software platform, and at the same time enhance the simulation level of the experiment through scenario design, thereby increasing the attractiveness of the experimental project, increasing students' learning interest, and improving learning effects. Moreover, the entire experimental course includes both comprehensive training and important special training, which is more effective for cultivating students' knowledge and abilities.
5 Conclusion
Any experimental software resources cannot be completely consistent with the teaching needs of specific majors in specific schools, not to mention that students’ learning needs continue to change, experimental requirements are constantly improving, and experimental The environment is also constantly changing. In order to adapt to the new situation, improve the attractiveness of experimental projects, and increase students' interest in learning, it is necessary to adjust the planning and design of experimental projects. However, these planning and design adjustments can only be based on the constraints of the existing experimental environment, considering the learning needs of students, integrating and utilizing various experimental platforms, designing reasonable scenario clues, improving the simulation level of experiments, and developing experimental projects containing professional knowledge. , Reasonable use of various experimental project teaching implementation forms can truly change the unfavorable situation faced by experimental courses, give full play to its due functions, and maximize the professional quality and ability of students participating in experiments. >>>Click the next page for more exciting content about graduation thesis examples for marketing majors ***2 pages: Previous page 1 2 Next page