On the AliExpress platform, most merchants need to have a trademark to register. If you don’t have a trademark, you cannot apply for settlement. At the same time, the AliExpress platform also has its own requirements for trademarks that apply for registration. So, which trademarks are not recognized by AliExpress?

1. What are the trademarks that are not recognized by AliExpress?

On the AliExpress platform, trademarks containing English or Pinyin are recognized. However, trademarks with only graphics or text are not recognized by the AliExpress platform. If a merchant must use a purely graphic or purely Chinese trademark, it is recommended that the merchant add Chinese Pinyin or English before registering.

The platform stipulates that if the AliExpress trademark to be registered is a combination of Chinese, English or numbers, then when the merchant fills in the review information for the trademark, the Chinese name in the brand name column should fill in the corresponding Chinese name. For the English name, fill in the corresponding English name; if the trademark is a combination of Chinese pinyin, the system does not currently support filling in the Chinese name and pinyin at the same time, so it is recommended that when filling in the brand name, you only fill in the corresponding pinyin in the English name column.

2. Can I upload products without a trademark?

On AliExpress, some categories do not require trademarks, but most do. At the same time, trademarks are not only required in China. , you also need the trademark of the place where your corresponding product is sold.

With certain trademarks, the exposure of your products will be higher, and some risks can be eliminated. If you expand your store before registering a trademark, there is a high chance that your trademark will be registered by others. Or if you didn’t search it in the early stage, or find an agency to evaluate it, it’s possible that the AliExpress brand you made has already been registered as a trademark. This will cause you to face infringement later and need to change your brand.

3. How long does it take to apply for a trademark?

1. The entire AliExpress trademark registration application process can be completed directly online. Merchants only need to follow the prompts step by step. That’s it. The trademark service provider will complete the preliminary review within 3 working days after receiving the registration application. After passing the preliminary review, the merchant will need to confirm the category of trademark registration and complete the payment. After that, the trademark service provider will submit the application to the Trademark Office for processing. Reviewed.

2. The Trademark Office will review and publicize the received trademark application. About one month after the publicity is completed, the platform will issue a certificate. When the applicant receives the trademark registration certificate issued by the state, This means that the trademark registration was successful.

3. The validity period of a registered trademark is 10 years starting from the date of registration approval. One year before the validity period expires, merchants can extend the validity period of the trademark by applying for renewal.

Before applying to join AliExpress, you need to first understand the platform’s trademark requirements. Only trademarks that meet the requirements and are recognized by the platform can be successfully registered. If it is a trademark that is not recognized by the platform, don’t apply for authorization.

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