Our own brand is highly imitated, and trademark infringement incidents of "shanzhai" occur frequently. For example, NB running shoes Xinbailun received 3 million yuan for infringement compensation of shanzhai version Xinbailun, and Modern China Tea Shop received 1.7 million yuan for infringement compensation of shanzhai version of Chayan Guanse. So as a brand, how should we deal with such "shanzhai" incidents?

In the competition of market economy, trademark infringement is common. According to the Trademark Law, it is a typical trademark infringement to use a trademark similar to its registered trademark on the same product without the permission of the owner.

so what should be done if a brand is infringed by a "copy" trademark? We can solve this problem through the following aspects.

first, it should be settled through consultation with the infringer. Trademark registrants or interested parties may bring a suit in a people's court or request the administrative department for industry and commerce to handle it.

if a lawsuit is brought to a people's court, it shall be conducted according to legal procedures. If it is handled by the administrative department for industry and commerce, and the infringement is found to be established at the time of handling, it will be ordered to immediately stop the infringement, confiscate and destroy the infringing goods and tools specially used to manufacture infringing goods and forge registered trademark marks, and may also be fined.

of course, all major platforms about e-commerce infringement basically have complaints about intellectual property infringement, and you can also complain about off-shelf goods on them. This is also a way to deal with it.