"Honghe·Dao" is positioned as a high-end image product of the Honghe brand, targeting people who have successful careers, pursue excellent quality of life, and constantly improve their own qualities. The packaging adopts an exclusive patented side-opening hygienic cigarette box, which achieves the integration of horizontal packaging and horizontal design. The new hygienic way of taking cigarettes shows respect and care for consumers, and truly embodies the innovative characteristics of Chinese cigarettes and Chinese packaging. 1. Color: gold and brown. With the increasing advancement of printing technology, gold is almost an indispensable color in today's cigarette label design. Gold is bold and difficult to control, but at the same time it has unparalleled expressive power and is full of nobility and extraordinary imagination. Gold is brilliant, rich in energy and texture, and the light produced by gold can become the most beautiful decoration. The light brown in the design of "Red River·Tao" is elegant and subtle, while the dark brown exudes majesty and solemnity in its silence. The design uses brown to match gold. The light and vitality vaguely released by light brown softens the impact of gold, thus sweeping away the slight dullness caused by the thickness of dark brown. At the same time, the calm dark brown combines the tension of gold with Jumping turns into a restrained edge, letting the noise be silenced, letting the prosperity come to an end, letting time pass by into calm wisdom, and calmness becoming the road of life. The color matching in the entire design fully demonstrates the Eastern philosophical conception of accumulation, movement and stillness, which is in line with the personality charm expressed by "Red River·Tao".

2. Composition: The overall composition of the entire trademark is left blank, and only the key elements of the brand are reflected. The different strengths and weaknesses of the overall word "Tao" are used to derive the endless charm of Chinese culture. . The vitality, expressiveness and creativity of text graphics are strengthened, and the entire design vividly solidifies the essence of five thousand years of Chinese culture. The layout uses the art of traditional Chinese culture and calligraphy to express the profound cultural heritage. The "Honghe·Dao" brand font design, which integrates the shapes of running bulls and rivers, is exciting and smooth, and contains the spiritual connotation of Honghe's continuous innovation and pursuit. Using the word "Dao" written by different famous calligraphers as the background, the long and profound historical atmosphere is revealed, which invisibly demonstrates the high-end cultural taste of "Honghe Dao" products. The design of "Honghe high-quality raw material production area geographical indication" and "Honghe cigarette three-level formula process identification" are very innovative in the current cigarette label design. The overall combination is concise and ingenious, forming a unique identification symbol for the product, and its role is to complete the brand extension. Auxiliary feature elements of the image to enhance the support for the image of high-end products. Although it is only a detail of the entire cigarette label design, its functionality is fully displayed, fully emphasizing the high-quality source and quality assurance of Honghe products. At the same time, the shape of the Yunnan Honghe map also gives people a sense of intimacy.

3. Technology: The paper material uses 265g black background light beam horizontal stripe laser silver card with extremely expressive light. Offset printing is used to achieve the overall effect. Different process inks use dots to enrich the texture and create a three-dimensional brand font. As a result, the entire cigarette pack appears crystal clear, soft and three-dimensional.

The entire design captures the psychological characteristics of high-end consumers who have rich and diversified aesthetic qualities due to their constant pursuit of improving their own cultural connotations, and who are better able to appreciate the beauty of classics and simplicity due to their gradual calmness in life. The overall design is not a pure aesthetic design, but a core expression based on value; it is not a deliberate stacking of craftsmanship, but a reflection on culture

▲Microsoft technical support, using "Ten Eyes" two-dimensional coding technology Scientific and technological anti-counterfeiting technology;

▲The free-style design of the box opening, the first patent in the industry;

▲The gift cigarette packs are placed at an angle, and the display is layered, a domestic original.