Investing in a Chuangyoupin company costs about RMB 800,000 to RMB 1.5 million. 1. The license fee for trademark use is 80,000 yuan per year (investors pay annually, and one year after opening) and the product deposit is 750,000 yuan (one-time charge), totaling more than 830,000 yuan (rent and labor are not included) . 1. Miniso has grown from its first physical store to more than 4,200 stores around the world today, and is present in more than 80 countries and regions including the United States, Canada, Russia, Australia, and Germany. 2. With its good looks, high quality and high cost performance, Miniso has become one of the most popular brands in the field of daily necessities consumption.
1. The original intention of establishing the Miniso brand is to release the pressure on young people today so that they can enjoy a quality life more easily. "High quality and low price", "Happiness" and "Which you want" are the three DNAs of the brand. "High quality and low price" is the eternal goal of Miniso in creating products. Consumers can buy high-looking, high-quality products at affordable prices. "Happiness" means that consumers feel open and comfortable when shopping at Miniso, and are immersed in an atmosphere full of fun. "Which you want" is the ultimate experience for consumers to have no pressure and enjoy themselves freely when purchasing Miniso premium products.
2. Miniso has always conveyed to consumers the life attitude of "a good life has nothing to do with price". At Miniso, everyone can enjoy beautiful and rich products without considering the price or choosing between dilemmas. As long as they like it, they can take it all away!
3. “Product is king” has always been the most important corporate strategy of Miniso. Focusing on the young consumer group of "Generation Z", Miniso is highly innovative in product development and closely follows the current consumption trends of young people. Since its establishment, Miniso has cooperated with world-renowned IPs such as Hello Kitty, Bare Bears, Pink Panther, Sesame Street, Forbidden City, Marvel, Mickey and Minnie, Coca-Cola, etc., and launched a series of co-branded products that are deeply loved by young people. products; in terms of original design, Miniso has established a design research institute and signed well-known designer teams from Finland, Denmark, Norway, Spain, South Korea and other countries. It has continuously hatched simple, natural and textured original products, and has repeatedly won iF awards. , Reddot, A' Design Award and other international design awards.
4. Since its establishment seven years ago, Miniso has grown from its first physical store to more than 4,200 stores around the world today, and has entered more than 80 countries and regions including the United States, Canada, Russia, Australia, and Germany. area. With its good looks, high quality and high cost performance, Miniso has become one of the most popular brands in the field of daily necessities consumption.