Recently, Xu Shaoyang put a gold bracelet worth 2,999 yuan on the shelves during a live broadcast. This is already a super welfare price, but due to a mistake, the price became For 299 yuan, this bracelet was immediately sold for more than 300 orders.

It stands to reason that this kind of operation is not uncommon in other celebrity live broadcast rooms. The link you put up is the price, which actually has nothing to do with consumers. But if more than 300 orders are really sold at the price of 299 yuan, it will cause losses of more than one million yuan to the merchant.

Although the customer service of the merchant also found the consumer who took the link, they hoped to get a refund on the grounds of insufficient inventory and give away other products as compensation. Some consumers understand this situation better and agree to this approach, but some people do not agree. There is no reason why consumers should bear the responsibility for the platform's mistakes and the celebrity's delivery operation.

Many people watch the live broadcast because they like Xu Shaoyang and because of his fame. If this incident is not handled well, for Xu Shaoyang, it will also affect his reputation and credibility. Therefore, Xu Shaoyang finally decided that he was willing to bear the loss of millions and let the merchants rush to replenish the inventory to ensure that consumers who took the link could receive the products.

Xu Shaoyang has spent his own money to solve the problem, and the number is in the millions. Xu Shaoyang's move has earned him a high reputation. After all, not every star is willing to spend his own money to solve this kind of problem.

This kind of routine has long been used in the live broadcast rooms of major Internet celebrities and other stars. The method is not very clever, nor is it very novel. If Xu Shaoyang’s move is really hype, That's really quite boring.