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Characters experience of Zhu Zenghui

The smallest entrepreneur achieves great industry

When Zhu Zenghui was 19 years old, he became the youngest college student in China. In 12 years, Qi Xiang Group, which he founded, became the first large-scale intellectual property service group in China, with nearly 12, customers nationwide. For five consecutive years, the number of trademark applications ranked first among peers in Hunan Province, the top three in China, and Hunan's market share was nearly 4%.

On July 22nd, 215, Qi Xiang, Changsha, together with Beijing Okun, Henan Xianfeng, Changsha Xiehe, Shanghai Lidong and Jiaxing Gold Medal, held a signing ceremony for the strategic cooperation of "cooperation * * * to win the future", and integrated and established "Qi Xiang Intellectual Property Co., Ltd.". After integration, the number of trademark applications of "Qi Xiang Shares" jumped to the first place in China, with 12, member enterprises.

based on 11 years' inspirational entrepreneurial experience, Zhu Zenghui was successively named "Top Ten Entrepreneurial College Students in Hunan Province" by Hunan Provincial Education Department, "Entrepreneurial Star" by Yuhua District Government of Changsha City, and "Top Ten in Baidu Search Marketing in Ten Years". He was hired as a member of the Entrepreneurship Mentor Group of Hunan Provincial Education Department, and in 212, he was awarded the only grassroots entrepreneurial candidate who influenced 3 young people in Hunan Province in the 3th anniversary of reform and opening up. On the afternoon of July 22, 215, Zhu Zenghui's large-scale inspirational lecture on "Hui Extraordinary" was held in Tianhan Grand Theatre in Changsha, which was the first time that Hunan entrepreneurs held a personal inspirational lecture in Tianhan.

At the age of p>19, he became the youngest college student in China.

In p>22, at the age of 18, Zhu Zenghui was admitted to the computer software development major in hunan international economics university. At that time, the tuition fee for the first year was 84 yuan. Because of the change in the third year of high school, the family was already heavily in debt. In order to raise the tuition fee, his parents ran around, giving him the first taste of worrying about money. Being sensible, he made up his mind that he must earn living expenses by his own efforts and no longer add burden to his family.

At school, he was very interested in his major and often studied computer technology, so he was called "Computer knowledgeable person" by his classmates. In order to make money to supplement tuition and daily expenses, Zhu Zenghui, a freshman, started to set up a community "network association", and cooperated with computer companies to carry out computer group buying business in the form of free knowledge lectures, earning the first bucket of university money of 42, yuan. Later, he and two students set up the "flying bird studio" in 23 to undertake website production and software design business, set up the first online shopping website of the college, and began to try to start a business. With excellent professional skills and a responsible attitude towards customers, after a few months, he accumulated more than 8, yuan of funds.

On July 16th, 24, he registered and established Changsha Meiyi Planning & Design Co., Ltd. (the predecessor of Qi Xiang Group) in Changsha Industrial and Commercial Bureau. In that year, he was less than 2 years old and became the youngest college student to start a business in China.

Don't forget to bring your company's business license with you when you work.

In the first month of its establishment, the company only took one order and earned 2 yuan. In the following months, the business did not start. At this time, a series of troubles such as shortage of funds, few personnel and low visibility followed. Later, all the salesmen left, leaving only three shareholders and two technicians. Soon, the other two shareholders finally quit the company. "It is impossible to start a business without experience", so he finally stopped the operation of the company, but did not cancel the company. He decided to go outside and learn some experience first.

In the end, he chose to work as a brand consultant in a brand design company in Shenzhen, ready to make a comeback after learning experience. Due to his persistence and hard work, his advertising performance gradually surpassed that of his colleagues and even supervisors two months later. Seven months later, he was promoted to the sales director of the company.

"At that time, I remember that one of our vice presidents asked our salespeople who had the confidence to win this month's sales champion. For five seconds, no one answered. When I went in that day, I jumped out and said, I can, and everyone burst into laughter. In fact, I had already made up my mind. Sure enough, when I was in sales, I was the first place every month."

after accumulating some experience in operation and management, he still quit his high salary and returned to Changsha to work as an intellectual property consultant in an intellectual property agency. With diligence, pragmatism and skillful marketing skills, his monthly performance is the company's sales champion, and he was promoted to the company's deputy general manager in just eight months.

"I bring two things with me when I work outside, one is clothes, and the other is the business license of my previous company. I always believe that I can make a comeback." Zhu Zenghui recalled.

12-year dream of starting a business

With business experience and a full understanding of the industry, he decided to return to his old job, so in 27, his Changsha Meiyi Planning and Design Co., Ltd. opened again. This time, the company changed from previous software development and web design projects to brand visual planning and design institutions focusing on brand planning and design, packaging design, space design and e-commerce. The original company was renamed as Changsha Meiyi Brand Design Co., Ltd. Less than three months later, he seized the business opportunity and invested in the establishment of Changsha Qi Xiang Intellectual Property Agency Co., Ltd.. Because of the strong professionalism of the intellectual property industry, he recruited a group of professional and technical talents at a high salary. As he is not an expert, he invited a senior expert with more than 3 years of industry experience to be the general manager of the company, and gave the general manager full authority to carry out the operation and management. He was only responsible for business model optimization and strategic planning. Due to good management, the company quickly gained the trust of customers and its performance was booming.

after a few short years of development, the Qi Xiang trademark under the group won the first honor in the number of trademark applications in Hunan Province for five consecutive years from 21 to 214. At the same time, Changsha Meiyi Brand Design Co., Ltd., which he founded, has also become a leading enterprise in the design industry in Hunan Province. In 214, Zhu Zenghui integrated his brands such as Qi Xiang Trademark, Meiyi Brand and Zhike into Qi Xiang Group, and Qi Xiang Group was also the first large-scale intellectual property industry chain service group in China. In May 215, Zhike was founded, and received 3 million investment from the A round of venture capital. Zhike aims to build the preferred platform for China's trademark research and development reserves and trademark transfer transactions. "Zhike" is the abbreviation of "intellectual property investor". Zhike Stock is the first T2P platform in China, which is a perfect combination of trademark and internet finance. Through Zhike, investors can easily realize online trademark financial management integrating trademark R&D reserve custody, trademark transfer transaction and trademark pledge.

based on years of hard work, the trademark "Qi Xiang" was awarded as "Famous Trademark in Hunan Province" by Hunan Administration for Industry and Commerce in 212, and was awarded as "Hunan Province Abiding by Contract and Paying Attention to Credit" by Hunan Administration for Industry and Commerce for three consecutive years, becoming the only enterprise in the service industry to receive this honor. At the same time, Zhu Zenghui was named "Top Ten Entrepreneurial College Students in Hunan Province" by the Hunan Provincial Department of Education for two consecutive times in 27 and 212, and was awarded the honorary title of "Entrepreneurial Star" by the Yuhua District Party Committee and the District People's Government of Changsha City, Hunan Province. In 211, Zhu Zenghui was also shortlisted as the only grassroots post-8 s entrepreneur among the "3 people who influenced young people in Hunan Province in the 3th anniversary of reform and opening up" by Hunan Youth League Committee, Hunan Youth Federation and Hunan Student Federation.

"After twelve years of starting a business, I am only proud of two things. First, I insist on arriving at work at 7:4 every day and reading for an hour in the morning; Second, I have never owed employees a penny. " In Zhu Zenghui's view, being steady, pragmatic, dedicated and modest is the belief of starting a business. He came from an ordinary family and didn't go to a famous university, but he still keeps fighting and making progress on the road of starting a business. As long as he dares to dare to do it, he is grateful and has the opportunity to favor those who are prepared at any time.