Fira. F is short for fila. The brand was founded by Philo Brothers in biella in 19 1 1. With a history of more than 100 years, it is mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bold design style, outstanding elegance and unique product efficacy make Philo unique among the top international sports brands and enjoy a worldwide reputation. In 1970s, Le Fei cooperated with the diversification strategy to expand its sportswear business. In the following years, he successively developed golf, tennis, fitness, yoga, running and skiing series, and finally established the backbone position of world-famous sports brands, which was regarded as the representative of art and the model of luxury.