1. Different brands

Both Laimao and Moutai are sold as independent trade names, although both brands of liquor belong to the Moutai Group.

2. Different brand histories

In 1941, Guiyang Lai Yongchu took over the winery and changed its name to "Hengxing Winery", and "Hengchang Moutai" was also renamed "Lai Yongchu". Mao".

Moutai is China’s traditional specialty wine. It is one of the world's three most famous distilled spirits, along with Scotch whiskey and French Cognac. It is also one of China's three most famous wines, "Mao Wu Jian". It is also the originator of Daqu Maotai-flavor liquor and China’s national liquor with a history of more than 800 years.

3. Different categories

Lai Maotai liquor is produced exclusively in Moutai Town, Renhuai City, Zunyi City, Guizhou Province, China. It is one of the Moutai series of liquors, and Moutai includes "Wang Mao", " "Huamao" and "Laimao".

In 1953, the "Laimao" trademark, as an intangible asset and industrial property of Hengxing Distillery, was transferred to Moutai Group at a discount along with other properties of Hengxing Distillery. Since then, the objective fact that "Wang Mao", "Hua Mao" and "Lai Mao" have been unified in the history of Moutai has been formed.

Extended information

Lai Mao. The history of wine development:

In 1929, Guiyang businessman Zhou Bingheng opened "Hengchang Winery" in Maotai Village and named the wine "Hengchang Maotai".

In 1935, the Red Army went on a long march to Chishui and drank Laimao wine. After successfully crossing the river, it was called "Zhujie wine".

In 1941, Guiyang Lai Yongchu took over the winery and changed its name to "Hengxing Winery". The product was officially renamed "Lai Mao"

On October 10, 1945, the two parties signed the "Double Ten Agreement" and used Lai Mao liquor as a treat. On October 1, 1949, at the "First Banquet of the Founding of the People's Republic of China", more than 100 bottles of Laimao liquor were served to entertain Chinese and foreign guests to celebrate the founding of the People's Republic of China.

In 1953, the "Laimao" trademark was established as a permanent brand. The intangible assets and industrial property rights of Xing Distillery, together with other properties of Hengxing Distillery, were transferred to Moutai Group at a discount. Since then, the "Wang Mao", "Huamao", "Lai Mao" and "San Mao" in the history of Moutai have been formed. The objective fact of "unification".

In 1988, Kweichow Moutai Distillery applied for the "Laimao" trademark and was approved for registration, enjoying the exclusive rights to the trademark;

March 16, 2005 , Moutai Distillery Co., Ltd. was revoked by the Trademark Office for the "Laimao" trademark because it stopped using it for three consecutive years. On March 29 of the same year, Moutai Distillery Co., Ltd. once again submitted an application for registration of the "Laimao" trademark;

In January 2014, the Beijing Higher People's Court made a final judgment that the "Laimao" trademark belonged to the Moutai Group. In October of the same year, Kweichow Moutai Co., Ltd. and Sinopec Yijie Sales Co., Ltd. jointly established Kweichow Laimao Liquor Co., Ltd. , operating Laimao brand products in the national market

Reference: Baidu Encyclopedia-Laimao