Converse was named by its founder, Moore Converse, after his surname, Converse. The core concept of its brand is to inspire everyone's creativity.

Converse was born in 1908. Since its establishment, Converse has insisted on the independent design of the brand and does not follow others. Initially it only produced "rubber shoes", but soon began making tennis and basketball shoes. In 1917, All Star was born, and it remains a classic to this day! In 1921, basketball player Chuck Taylor joined as a salesperson, and he achieved great success. In 1923, it became a famous trademark with the autograph of CHUCK TAYLOR, a basketball star with athletic talent and eloquence. In 1930, Converse decided to add Chuck Taylor’s name to its shoes. In 1949, Converse launched the classic and iconic black Chuck Taylor All Star, which quickly became the most popular basketball shoe in the industry. Its design has not changed to this day. In the 1970s, Chuck Taylor was extremely popular and loved by popular rock musicians and the younger generation until today.

Converse products are divided into four series - Star and Chevron: focusing on basketball shoes. The characteristic of this series is that there is a star and arrow logo on both sides of the upper. JACK PURCELL: Commonly known as open smile (named after the outstanding badminton player Mr. Jack Purcell of the last century); ALL STAR: also known as Chuck Taylor (named after the great basketball player Mr. Chuck Taylor in the 1920s, in order to commemorate his great influence on basketball With the promotion of the Converse brand, Converse named its largest-selling brand after him); ONE STAR: The logo is only one star.