Trademark is a legal term that is used by producers and operators on the goods or services they produce, manufacture, process, select or distribute in order to distinguish the source of goods or services and have distinctive features. Generally composed of text, graphics or a combination thereof. A trademark that has been approved for registration is a "registered trademark" and is protected by law.

According to my country’s Trademark Law, unregistered trademarks are not protected. Please keep three major points in mind:

① Unregistered trademarks have no exclusive rights, and if they are counterfeited by others, they cannot be held legally responsible.

② If an unregistered trademark is identical or similar to someone else’s registered trademark, it constitutes infringement of someone else’s trademark rights.

③ If someone else preemptively registers the trademark, you will lose the right to use the trademark. If you continue to use it, it will constitute infringement of others.

There is a very classic saying that one person said, the easiest way to destroy a brand is to use the brand name on everything! It’s a brand dilution strategy! This sentence comes from the mouth of Al Rees.

To give a simple example, if our registered trademark is registered by others in other categories, then our market will be affected by them. Regardless of whether their category sales are good or not, at least a little, we can no longer register in this category. own trademark of the same name. Similarly, if several companies use the same trademark, problems with the quality of one company's products may affect all companies using the trademark. Therefore, many companies spare no effort to connect trademark registration with their own products and strive for cross-class protection of trademarks.

Benefits of full-class registration:

1. Only through full-class registration can your trademark rights and interests be protected to the greatest extent. Do not allow any other products with the same brand name to compete in the market.

2. Only by registering all trademark categories can you enjoy exclusive rights to the same trademark nationwide. Others will no longer be able to use your trademark on any product.

3. If your trademark wants to be protected in all categories, there are only two ways, one is to apply for recognition; the other is to register for protection in all categories. The recognized qualification requirements are very high, but the threshold for registration in all categories is very low.

As the saying goes, you must not have the intention to harm others, but you must not have the intention to guard against others. To prevent others from getting involved in your backyard, be careful!