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Can I sue franchisees individually for trademark infringement?

Yes. Trademark infringement is a civil dispute and can be settled in accordance with civil litigation procedures. Article 120 of the "People's Republic of China and Civil Code": If civil rights and interests are infringed, the infringed party has the right to request the infringer to bear tort liability. Article 183: If one is harmed by protecting the civil rights and interests of others, the infringer shall bear civil liability, and the beneficiary may provide appropriate compensation. If there is no infringer, the infringer has escaped or is unable to bear civil liability, and the victim requests compensation, the beneficiary shall provide appropriate compensation. Article 1,167 If an infringement endangers the personal or property safety of others, the infringed party has the right to request the infringer to bear tort liability such as ceasing the infringement, removing obstacles, and eliminating danger. Article 1168 If two or more persons jointly commit infringement and cause harm to others, they shall bear joint and several liability.