We all know the principle of "first come, first served" in our life, and there is also this rule in the field of trademark registration application. The principle of "first come, first served" in trademark registration is the principle of applying first. What does this principle specifically mean?

Trademark applications should also be "first come, first served"

First, the application comes first, that is, the application date comes first. That is to say, the date when the parties submit the application for trademark registration to the Trademark Office, whichever comes first.

However, due to different submission methods, some people can submit it directly to the Trademark Office on the spot, while others choose to submit it by mail, so that the application date of the former is the submission date, and the application date of the latter is the postmark date on the mail.

if the postmark is damaged and the date can't be distinguished, and the party concerned can't prove the postmark date, the date of actual receipt of the mail by the Trademark Office shall be taken as the application date.

second, if two or more applicants submit trademark applications on the same or similar goods or services on the same day, it is necessary to investigate if one of them has already used the trademark and others have not, and give priority to the one who has already used it. If none of them are used, the Trademark Office will inform the applicants to negotiate on their own. If negotiation fails, a lottery will be made, and only one of them will be accepted, and the others will reject the application.

so what is the process of trademark registration?

1. Trademark design. Merchants can design by themselves or entrust others to design, which gives a popular and profound meaning to a trademark. The name of a trademark is also a very important element. Often, a recognizable and distinctive trademark can attract consumers' attention, thus opening up the market.

2. Trademark inquiry. This link is essential. Before applying for registration, you must check whether there is a trademark that is the same as or similar to your own trademark. If there is, you must modify it. Otherwise, even if you submit an application, it is very likely that it will be rejected because it is too similar.

3. submit an application to the trademark office, and check in detail whether all the materials including the application for registration and the sample of the trademark are properly filled in, correct and complete.

4. Waiting for the examination by the Trademark Office. If it passes, it will enter the next stage: the announcement of trademark preliminary examination.

5. The announcement of preliminary examination lasts for three months. If there is no objection, it is not far from successful registration.

6. after the trademark registration is approved, the trademark office will register all the information about the trademark and issue a registration certificate to the registrant. Then the trademark is registered successfully.