The store design must be appropriate for which groups of people the store serves. We often see some store signs in downtown areas that are distorted, and some even have many typos in their names. These stores are very attractive to watch and guess. This is a good marketing idea. 2. Jewelry stores should not be colorful or excessively fashionable and novel. These stores have a nondescript feel to them and create a sense of distrust. The names of many specialty stores are very distinctive, but they should not be too far off topic, making it difficult for people to remember them well. A good store name should have three characteristics: first, it is easy to pronounce and remember; second, it can highlight the business nature of the store; third, it can leave a deep impression on people. With a good store name, you also need to design a corresponding trademark. The store name is a literal expression, and the trademark is a graphic description. The latter is more likely to leave a deep impression on people. Trademarks should be simple and beautiful. There is a Margory store that specializes in women's socks. It uses the British flag pattern as its trademark, and has a huge British flag hanging in the store and printed on all the wrapping paper. It is particularly eye-catching. This move has achieved great success. Good sales results. 3. Specialty stores should not underestimate the layout and display of windows. Boyu Design believes that there are three small points that everyone needs to pay attention to: ingenious design to attract customers, avoid flatness, and strive to pursue dynamic and cultural and artistic colors; customers can feel friendly and natural through some life-like scenes, thereby generating a buzz; We strive to leave a deep impression on our customers and make them unforgettable and imprinted in their minds through the clever display in the windows of our store. Of course, store design is a systematic project, including the design of store signs, intersection signs, windows, awnings, doors, lighting, wall materials and colors, and many other aspects. All aspects must be coordinated with each other and planned in a unified way to achieve the overall style. 3. The display window should be the most important part of the store. Customers can tell at a glance whether the store is clean or not and whether it has what customers want. The display window is one of the most important means of attracting customers and is a kind of art. On the Champs Elysées in Paris, admiring the display windows of various specialty stores is still a very popular tourist item! Zhengzhou jewelry store decoration company strives for quality through professionalism and survives through concentration. To create the first brand for decoration and construction for you, and to be your first choice for decoration and construction.