Domain name registration is a method used on the Internet to solve address correspondence problems. Domain name registration follows the principle of first application, first registration. Each domain name is unique and the price varies. The 7 categories of top-level domain names are classified by purpose and end with different suffixes. cn is the top-level domain name (ccTLD) of the People's Republic of China. The .cn domain name is managed by the Ministry of Industry and Information Technology of the People's Republic of China. The highest level of management of domain names is the Internet Assigned Numbers Authority (IANA), which manages the data of the root domain name server and thereby manages the DNS tree.

The registration of domain names follows the principle of first application, first registration. The management agency does not conduct any substantive review on whether the domain name proposed by the applicant violates the rights of a third party. At the same time, every domain name registered in the China Internet Database is unique and non-repeatable. Therefore, on the Internet, domain name is a relatively limited resource, and its value will gradually be valued by people as the number of registered companies increases.

In the new economic environment, the commercial significance of domain names has far exceeded its technical significance, and has become an important means for enterprises to participate in international market competition under new scientific and technological conditions. It not only represents An enterprise's unique position on the Internet is also a comprehensive reflection of the enterprise's products, service scope, image, goodwill, etc., and is part of the enterprise's intangible assets. At the same time, a domain name is also an intellectual achievement. It is a commercial mark with literal meaning, similar to a trademark or trade name, and embodies considerable creativity. In the process of domain name conception and selection, a certain amount of creative work is required to make the domain name representing your company concise and attractive, so that the public will know and access it, thereby achieving the purpose of expanding corporate visibility and promoting business development. It can be said that a domain name is not a simple identification symbol, but a condensation of a company's goodwill and recognition of its popularity. The use of domain names has rich connotations for companies, which are far from being exhausted by the simple word "logo". Therefore, both academia and practical departments tend to regard domain names as a type of corporate intellectual property objects. Moreover, from a global perspective, although the legislation of various countries has not yet protected domain names as exclusive rights, the international domain name coordination system is formulated through the World Intellectual Property Organization, which is enough to show that people have regarded domain names as part of intellectual property rights.

In the early days of domain name registration, many were not registered in real time. Nowadays, domain name registration submitted directly to the registrar is settled in real time and the registration is successful in real time. This real-time nature is mainly to deal with the increasingly serious phenomenon of domain name squatting. The owner of the domain name registration is based on the information filled in the domain name order by the domain name registration submitter. 24 hours after the success, the whois information (whois information is the domain name owner) can be checked at the international (ICANN) and domestic (CNNIC) management agencies. and other information). It should be pointed out that the domestic domain name CNNIC management regulations must be registered in the name of the company, so the full name of the company must be written clearly when submitting the order, otherwise there will be problems with domain name ownership.