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Goals of Baotou Beiben Heavy Duty Truck Co., Ltd.

On December 2, 2010, Baotou Beiben Heavy Duty Truck Co., Ltd. held the 2011 Dealer Annual Meeting in Baotou, Inner Mongolia. In 2010, Beiben *** sold 40,188 heavy trucks, an increase of 43.3% over 2009. By the end of the 12th Five-Year Plan, Beiben plans to achieve annual sales of 120,000 vehicles, establish a large commercial vehicle company, and become the second largest company in China's heavy truck industry.

In order to achieve the development goals of the 12th Five-Year Plan, Beiben has established a series of development strategies, which can be summarized as the 4544612 development strategy. During the 12th Five-Year Plan period, Beiben will strive to broaden financing channels, widely absorb social capital, and invest 8 billion yuan to develop 4 capabilities through asset restructuring, joint venture cooperation, bond issuance and strategic partnerships with banks, including investing 30 Core manufacturing capabilities, including engine projects worth RMB 100 million, enhance R&D capabilities, improve informatization levels and marketing network service capabilities; build 5 platforms: gradually build a digital platform for R&D, manufacturing, sales, logistics and management; 4 major products Platform: Gradually form product platforms for heavy-duty, medium-duty, light-duty and passenger cars; 4 vehicle model series: Continuously improve road, engineering, special vehicle and special-purpose vehicle series; independently develop cabs, frames, suspensions, transmissions, axles and There are 6 core components of the engine. After the completion of the above strategic goals, Beiben will achieve annual sales of 120,000 commercial vehicles by the end of the 12th Five-Year Plan. The company's strength will rank into the second camp in the industry, and Beiben heavy trucks will become a well-known trademark in China.

According to reports, before 2006, dump trucks were the absolute mainstay of Beiben's heavy truck products. In 2010, among the sales of Beiben heavy trucks, dump trucks accounted for 40.8%, tractors 34.1%, mixer trucks 8.8%, and other models 16.2%. The gap between product sales structure and industry structure further narrowed. In 2010, Beiben heavy-duty truck sales revenue exceeded 10 billion yuan for the first time, reaching 11 billion yuan, a year-on-year increase of 53.4%.

In 2010, Beiben heavy-duty truck sales exceeded 40,000 units, significantly improving its industry and market position. During the Eleventh Five-Year Plan period, Beiben sold a total of 118,197 heavy-duty trucks, which was 7.6 times the cumulative sales volume of 15,600 units during the Tenth Five-Year Plan period and 42.4 times the cumulative sales volume of 2,785 units during the Ninth Five-Year Plan period.

In Beiben’s 20-year history of heavy truck development, the Eleventh Five-Year Plan is the most glorious development stage. During the Eleventh Five-Year Plan period, Beiben's annual sales of heavy trucks were 10,000, 15,000, 25,000, 28,000 and 40,000. ‘The continuous growth in sales during the Eleventh Five-Year Plan has given Beiben Heavy Duty Truck wings to take off. So, in addition to the environment of sustained and rapid development of the national economy, what makes Beiben come back to life and stand out? The 11th Five-Year Plan is the five years for Beiben to adjust its thinking, lay the foundation and adapt to the market. It is the stage of turning high-priced heavy trucks into heavy trucks that ordinary people can afford. ”

In 2011, although China’s heavy truck market is not as optimistic as in 2010, it will still maintain steady growth. my country’s tractor market has entered a period of rapid growth since the spring of 2011. Special-purpose vehicles will still grow rapidly, and engineering Vehicles are still in a phased growth period. Based on its own development needs and market development trends, Beiben's heavy-duty truck sales plan for 2011 is to ensure the sales of 50,000 heavy-duty trucks and strive for 60,000 units. Unveiled at the International Auto Show, the V3 high-end heavy-duty truck built by Beiben for the highway logistics market has been developed for three years and has been ready for mass production. At the end of 2010, more than 1,000 V3 high-end logistics models were put on the market. In 2011, V3's booking status was very good. It is expected to sell more than 20,000 vehicles, accounting for 41% of Beiben's sales. It will further optimize Beiben's product structure and increase Beiben's influence in the mainstream heavy truck market.