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What is the use of tagging in the live broadcast room? How to label it?

There are two ways to accurately tag Douyin: 1. Use content to tag your live broadcast room; 2. vote for Qianchuan or promote as you like.

1. Douyin uses content to label your live broadcast room

For example, if your live broadcast room is about beautiful women dancing, then its label must be male fans. , if your live broadcast room is a live broadcast room that sells goods, and someone places an order, the label of this live broadcast room will have corresponding category tags and shopping tags.

So you must know how to use content to label your live broadcast room. This label is also the preference label mentioned above. To sell goods, stick to selling goods. Don’t entertain live broadcasts one day, sell goods one day, and sell goods one day. Women's clothing, men's clothing sold in one day.

2. The fastest and most accurate way to tag the Douyin live broadcast room is to vote for Qianchuan or Xixin.

Vote for similar experts to quickly attract the traffic of peers. Generally, one Invest some money in one live broadcast, invest in two or three live broadcasts, and the label is on.

The tags of the live broadcast have a three-dimensional structural system

They are basic tags, preference tags and transaction tags.

Basic tags: Basic information such as user gender, age, region, etc. For live broadcast rooms with basic tags, the algorithm will provide user traffic that meets the basic tags.

As long as most live broadcast rooms have been open for more than a week, the algorithm will learn the basic tags of the live broadcast rooms. At this time, you will find that users who were originally mixed in gender and age begin to become more precise.

Preference tag: It is mainly generated by the user's interactive behavior, that is, what type of live broadcast room users like to interact in. For live broadcast rooms with preference tags, you will find that users pushed in by the algorithm start to like to stay and like.

Transaction tags: Transaction tags include the category of the user’s order, frequency of purchases, unit price and other attributes. Live broadcast rooms with good transaction tags are often what we call live broadcast rooms with accurate tags. The conversion rate of such live broadcast rooms is often higher than that of peers.