Brand Jordan is a product line of Nike, and it is the own brand of American star Michael Jordan. Jordan (China) is a brand registered by China people and has nothing to do with American star Michael Jordan or Nike. As for why it is called Jordan, it is because Jordan (China) Company has registered its trademark in Chinese mainland, so it has been using it, but Jordan has not registered it, so it has been using Jordan's English instead of Jordan's. Just like there are Kobe brand and Iverson brand at present, it doesn't matter at all, but the Chinese characters are registered by Fujian shoe factory, so the benefits are needless to say. Personally, I think this kind of confusing behavior is very bad and completely misleading consumers! ! ! Fujian Jordan Sporting Goods Co., Ltd. was established in 1994, and its business scope includes the production and operation of sports shoes and sports-related products (products). The company's leading product Jordan @ sports shoes series is well received by domestic and foreign markets. In recent years, the introduction of brand management, with rich brand culture connotation, excellent product quality and personalized product series, has established a good brand image and franchise system throughout the country, and has become a well-known domestic sports brand widely loved by consumers.