What's wrong with the logo of a domestic car? Why do people always talk about the logo of domestic cars?
although domestic cars are not in the same breath in terms of internal engine technology and external face value, it can be said that they have quickly rushed from agricultural society to industrial society. This development is undeniable, but there are still a lot of slots. At present, the development of the logo is still disgusting, but to be honest, it will be complained by others that the moon in foreign countries is more round than that in China, and the strength of our domestic independent brands has increased. Now don't you want to give the logo a different look?
copy-and-make-it-yourself and take-it-as-you-go have long been unworkable in today's society, and originality is king. Then, the development history of China's own brands, whether it is the innovation of Hongqi cars or other models relying on trees to enjoy the cool, is indispensable to plagiarism. From plagiarism to the present, it is necessary to make a brand-new look on the car logo.
For trademark infringement and lawsuits, we can see two famous companies every year. In trademark infringement, we are likely to have to fight several lawsuits. Changan Automobile is like the inverted Mazda. Chery's car repair line looks like Britain and finidi, while Geely's logo uses blue sky and white clouds, which originally imitated BMW. Now Geely has launched several models and different logos. These criticized car logos have gone further and further on the road of imitation, and have finally been pulled back to the main line recently.
For trademark culture, many domestic car companies have no sense of innovation, and they are also vomited by netizens: Are designers not paid? How can you be so perfunctory? Baojun's horsehead logo was spit out, and his lips were not right. BAIC's pig nose with green onions was even more ugly. If you don't work hard in this respect, then launching a car, plus this logo, will also dispel the purchasing power and enthusiasm of consumers.
On the other hand, well-known car companies in China, BMW and Audi-Benz of German cars are simple but not simple, with high-end atmosphere, low-key luxury and connotation, and the trademarks achieved by using simple thinking and simple lines can penetrate into the hearts of ordinary people. Just like Mazda's wings are comfortable and have a flying posture, complex plates can be displayed through simple two strokes, so the domestic logo still needs to work hard in this respect.
The domestic independent brands that have changed people's impression and got rid of the low-cost rigid future should also be ingenious in car logo and spend some clever thoughts. The independent brands have long since got rid of survival, so they should stand high and look far now. Xiao bian thinks that it is not the domestic logo soil, but the habit of seeing it abroad, so instead, I feel insecure when I see the domestic logo. In fact, it is still an improvement of my own strength. As long as the car is well made and the quality is good enough, the logo will naturally be recognized.
there is another reason, that is, the domestic logo is slowly rising, but the old brand logo is not easy to replace. It is not so easy to replace the domestic logo. A trademark can be passed down for decades or even hundreds of years to be successful.
On the other hand, Lamborghini is a cow. If it only sells for 1, to 2, yuan, you may feel rustic. Lincoln car is very similar to WEY series of Great Wall series in China. These two logos may be silly and unclear. If you drive WEYvv5 to wash the car, will others ask if Lincoln is yours?