Abstract Enterprises are the core units in the national innovation system and the main body of independent innovation. The driving force for enterprises to continue to innovate includes various endogenous forces such as corporate interests, entrepreneurial spirit, innovation incentive mechanisms, and corporate innovation capabilities, as well as the driving force of market competition, the traction of market demand, the driving force of science and technology, and the government. policy support and other external sources of motivation. Conceptual innovation is the forerunner of innovative activities, institutional innovation is the foundation, management innovation is the support, and technological innovation is the key. If we want to improve the independent innovation capabilities of our country's enterprises, we must establish independent innovation strategies, improve laws and regulations, increase investment in innovation, provide tax incentives and financial support, implement intellectual property strategies, and cultivate innovative talents in enterprises.

Keywords enterprise innovation; motivation; ways of implementation

1. The motivation for enterprise innovation

In the process of enterprise establishment, development and growth, there will be a large number of technologies and Management issues need to be addressed. Only by continuous institutional innovation can enterprises develop efficient and intensive knowledge and technological innovation, create their own technological advantages and improve their competitiveness. It is impossible to adapt to the current fiercely competitive market simply by relying on innovative achievements obtained by chance. The power mechanism of enterprise innovation refers to the relationship and interaction between various power factors that can promote independent innovation activities of enterprises, as well as the sum of various relationships between power factors and the external environment generated in order to maintain and improve this function. The various power factors that influence and determine an enterprise's innovation activities are generally divided into internal and external forces of the enterprise. The internal power of an enterprise means that the enterprise is the core subject of innovation and the driving force for planning, organizing and implementing innovation activities within the enterprise. Including the interests of enterprises, entrepreneurial spirit, innovation incentive mechanism and innovation capabilities of enterprises. (1) The driving force of corporate interests is an important core and plays a pivotal role. Enterprises are independent operators. They must conduct independent accounting and be responsible for their own profits and losses. They are the production and operation of self-developed independent commodities. In the fiercely competitive contemporary social market, they can only carry out independent innovation, improve product quality, improve product structure and function, and improve product quality. Only by improving production efficiency can we occupy a dominant position in the market, have long-term competitive advantages, and obtain high profit returns. Therefore, maximizing profits is the most fundamental driving force for enterprises to carry out independent innovation activities. (2) Entrepreneurship is the force that supports corporate innovation culture and has organizational execution capabilities. The innovative spirit of entrepreneurs is mainly reflected in the fact that an entrepreneur can discover opportunities that others have not discovered, can use resources that others cannot use, and can think of ways that others cannot find. In the process of independent innovation, entrepreneurs create a favorable cultural atmosphere for independent innovation in the enterprise through their own leadership, charisma and innovative spirit; through excellent management capabilities, they fully allocate the enterprise's resources and open up new markets, and can carry out high-efficiency Organize and manage activities to provide guarantee activities for independent innovation. (3) Incentive mechanisms are the basic driving force for corporate innovation activities. The incentive mechanism within the enterprise can enable scientific and technological personnel to develop new results while conducting independent innovation activities. At the same time, they can maximize personal value and maximize self-interest. Therefore, enterprises must establish a fair, fair and clear incentive mechanism so that scientific and technological personnel can actively and effectively carry out independent innovation. Enterprise innovation capability is the basis for the smooth progress of the innovation power mechanism. If an enterprise cannot independently accumulate independent innovative technologies, allocate talent teams and efficient resources, and have the ability to organize implementation, then even if it is driven by huge profits, the enterprise will not be able to concentrate high-quality resources and effectively implement innovation. (4) The external force of enterprise innovation is the demand force of the enterprise's external market, the driving force of market competition, the driving force of science and technology and the policy support of the government. Market demand is the driving force for enterprise innovation. Market demand is the starting point for innovative activities, as well as its important source of motivation and guarantee of success. Only by meeting market demand can an enterprise obtain greater economic benefits. Benefits are the material basis for further innovation, which enables healthy development of innovative activities. The traction of market demand is the driving force for innovative activities and can also ensure its directionality. Market demand drives innovation. At the same time, innovation satisfies market demand and triggers new demand energy, thereby promoting the emergence of new innovations. The cycle goes on and on, and demand pull becomes a continuous driving force for enterprises to innovate. (5) Market competition pressure is the driving force for enterprises to innovate.

Competition in the market has resulted in survival of the fittest becoming a huge pressure for enterprises to survive, which requires enterprises to continuously innovate in technology, create new products, and have technical product advantages and market demand advantages over their competitors, no matter what kind of market competition they face. , can have fast and good innovation response, which is one of the driving forces for enterprise innovation. (6) Science and technology are the basic driving force for enterprise innovation activities. Innovation is the soul of science and technology. New discoveries in science and technology will create new social needs, allowing technological innovation activities to continue to be carried out. The enterprise innovation process is to use new scientific and technological inventions to conduct practical research so that they can be transformed into results that can be used by society, to develop new markets, and to commercialize them. (7) Government policies are the guarantee and support for enterprise innovation activities. Improving the national innovation policy system can promote enterprises to become new innovation subjects, enable policy support for the capital market and financial support and tax incentives needed for enterprise innovation activities, and enable innovation activities to be carried out in a good public environment. Carry out, formulate advanced technology plans, establish efficient, complete and freely circulating information and data systems, and improve the protection of intellectual property rights and education and training systems, which are the guarantee and support for enterprises to carry out innovative activities.

2. Ways to improve enterprises’ independent innovation capabilities

(1) Establish independent innovation strategies and innovate thinking. The key to enterprise innovation lies in the innovation of concepts and thinking. If a fixed mindset is formed, it will seriously hinder innovation. If you don’t change your brains but only change people, you can’t change the old model no matter how you recruit new talents. Therefore, you must expect new ideas and new thinking, accept them, and continue to innovate. Improve independent innovation capabilities, build an innovative development strategy, adjust the industrial structure, take enterprises as the main body and the market as the guide, integrate industry, academia and research, develop new technological innovation systems, and promote the transformation of scientific research results into real productivity. Digest and absorb original innovation and system integration innovation, and combine innovation to master more independent intellectual property rights in key areas, have a place in the high-tech field, and have its own R&D characteristics. Transfer the economic development mode to the advancement of science and technology and the quality of employees to improve both, promote the strategic optimization of industrial structure, and make the economy sustainable. Through the construction of independent innovation strategies, we will drive and promote the strategic development and construction of the company's goals, operations, brands, talents, etc., form a scientific strategic innovation system, and make the company's independent innovation strategy more systematic. (2) Innovation of organizational systems and establishment of legal systems. The theoretical basis of organizational change and management refers to system theory, behavioral theory and situation theory. The system theory organization consists of three parts: open, organic and dynamic, and has three subsystems, namely technical system, administrative system and cultural system. The three are interconnected, and if you move one, the others will change accordingly. Nothing in the world remains static, so the best management methods will innovate as the environment changes to adapt to real developments. Organizational changes and innovations carried out by enterprises can change the behavioral styles, proficiency and values ??of employees, and can also change the cognitive styles of managers. Organizational and institutional innovation mainly includes: change innovation centered on organizational structure, which can re-divide and merge departments, transform processes, change positions and job responsibilities, and adjust management span. People-centered change and innovation can change employees' attitudes and concepts, change knowledge and attitudes, change individual behaviors and even change the behavior of the entire group. Transformation and innovation centered on tasks and technologies, reorganization of task assignments, equipment updates, and innovative technologies. There are still deficiencies in my country's innovation legal system, so it is necessary to further improve company law, intellectual property rights and scientific and technological progress laws to enable enterprises to enhance their internal motivation for independent innovation; improve competition laws, tax laws, labor laws and other external laws to make them conducive to promoting enterprises of independent innovation. (3) Promote enterprise management innovation. Enterprises are the carrier of productivity factors, especially those related to advanced productivity. They have high production technology and effective information networks, can provide most of the modern equipment needed by the national economy, and are important carriers of scientific and technological progress. Therefore, how Chinese enterprises are managed plays a vital role in the development of social productivity. The planned management model of many enterprises has lasted for decades, and it is difficult for the traditional management system to solve it as soon as possible. Management cannot keep up with the modern market process of enterprises. Therefore, in view of the common outstanding problems existing in current enterprise management, the enterprise's management system must make necessary innovations. To adapt to the development requirements of advanced productivity, make active and effective adjustments, rationally allocate productivity, and achieve management effectiveness.

(4) Increase capital investment, tax incentives and financial support for independent innovation. Increase substantial investment in science and technology and build a diversified and multi-channel science and technology investment system so that the level of science and technology investment can be compatible with the ranks of innovative countries. Integrate government funds, increase government support, and encourage enterprises to innovate; guide and support large backbone enterprises to develop strategic key technologies and research major equipment; increase innovation fund support for technology-based small and medium-sized enterprises. Adopt a series of tax policies such as preferential tax rates or low tax rates to stimulate the independent innovation capabilities of enterprises and guide them to actively innovate. Establishing a fully functional and efficient financial support system is the key for enterprises to carry out independent innovation. When technology-based small and medium-sized enterprises innovate, they can apply for loans from banks and establish specialized technology development banks to support the independent innovation of high-tech enterprises. The science and technology department can join forces with the financial department to securitize major science and technology special assets and use financial instruments to finance them, effectively filling the funding gap for industrialization and achieving the win-win goal of science and technology, finance, government, and society. Pay attention to the development of the capital market, establish a sound entrepreneurial investment mechanism, and develop direct financing channels for enterprise innovation. (5) Establish a system and linkage mechanism integrating industry, academia and research. Establish a strategic alliance for industry-university-research cooperation, adhere to the government's guidance and promotion role, and build a cooperation service platform for industry-university-research institutes. Adhere to the government's role in setting up the platform and society's implementation and promotion, and jointly create a good environment for exchanges and cooperation between industry, academia and research, and establish a large-scale supply and demand database for scientific and technological projects. Improving the basic conditions and technical equipment for independent innovation can give full play to the role of technology innovation sharing platforms such as technology centers, productivity promotion centers, and engineering technology centers of various types of enterprises, timely track the latest scientific and technological trends, and accelerate the development and development of technological achievements. Transformation. (6) Implement intellectual property strategy and product innovation. Quickly improve the intellectual property system, be able to master and apply intellectual property norms proficiently, and improve the awareness, level and ability of the creation, implementation and management of independent intellectual property rights. With improving the innovation capabilities of independent intellectual property rights as the goal, patents as the central axis, trademarks and copyrights as the two wings, enterprises and industries as the main body, and scientific and technological innovation as the forerunner, establish a comprehensive modern system and operating mechanism for intellectual property rights. Actively promote the enterprise's intellectual property strategy, build brand awareness and master independent intellectual property core technologies, enhance the enterprise's core competitiveness, and achieve sustainable development. Increase the product innovation and intellectual property innovation of enterprises, and promote the economic development and technological innovation of enterprises. (7) Strengthen the independent innovation power mechanism of enterprises. Accelerate the reform of enterprises' property rights systems, modern enterprise management systems and science and technology systems, overcome institutional barriers to R&D investment, promote enterprises' awareness of technological innovation and intrinsic development motivation, and provide institutional foundations and incentive mechanisms for the development of enterprises' technological innovation activities. Make enterprises a real innovation subject. Include corporate innovation planning in the company's development strategy. We will cultivate and form independent innovation capabilities, establish various funds for enterprises to encourage independent innovation, and guide and support enterprises to increase investment in scientific research funds. Deepen the reform of the enterprise's internal income distribution system, promote enterprise innovation in employment mechanisms and incentive mechanisms, formulate a talent management property rights system, implement a fair competition talent system and a relaxed talent environment, and encourage talent and innovation. Encourage enterprises to effectively combine technology introduction and innovation, and promote the systematic digestion and absorption of introduced technology and integrated independent innovation. (8) Strengthen the construction of innovative talent teams in enterprises. Implement the strategy of using talents to strengthen the enterprise, integrate the team building of innovative talents into the enterprise's development strategy, and formulate a series of policies and measures to attract and retain talents, thereby stabilizing talents and respecting knowledge, labor, talents and creativity. , improve the treatment of high-level talents, implement a new and reasonable allocation system, guide and encourage the flow of scientific and technological talents to the enterprise, standardize the flow order of talents, establish a talent guarantee system, and create a reasonable employment mechanism and independent innovation environment. Strengthen the introduction and training of scientific research personnel, establish a global awareness of talent competition, and formulate countermeasures for the competition for innovative talents.

3. Conclusion

Enterprise innovation is an organic whole, and no aspect is missing. Only by seizing the new historical opportunities of the world's scientific and technological revolution and industrial revolution, transforming the enterprise system and the areas that cannot adapt to development, improving the core competitiveness of the country and enterprises, and creating and mastering more independent intellectual property rights can we survive the increasingly fierce competition. occupy an active position.

In actual work, enterprises must identify their own problems according to their own conditions, seize breakthroughs and key points, actively innovate, and develop new innovative situations.

References

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