New Balance, 1906, Mr. William J. Riley was founded in Boston, the marathon city of the United States. Now it has become a favorite brand of many successful entrepreneurs and political leaders, and is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech enterprise.