Bags are definitely an indispensable accessory for girls. When girls go shopping or go out, bags are definitely standard equipment. They can not only hold things, but also serve as accessories for taking photos. A prop works. Therefore, the number of women's bags in major bag stores and even clothing stores is always decreasing. Maybe you buy a bag while shopping for clothes.
Women's bags come in all kinds of shapes, divided into many types, and they are all kinds of strange. From the search results on the Bajie Intellectual Property Trademark website, we can know that the women's bag trademark belongs to the 18th category - 1802 - leather, artificial leather products, boxes and travel bags, daily leather products not belonging to other categories - (women's ) wallet 180010, wallet (wallet) 180069, etc.
So when purchasing Jinzhong trademarks, do the 35th category of services need to be selected together? According to statistics, in the first half of 2019, the number of service trademark registration applications was 543,000, accounting for 34.97% of the total applications, a year-on-year increase of 9.4%. Among all categories, Category 35 ranked first, accounting for 14.30% of the total applications.
Class 35 trademarks are service trademarks, which mainly include services provided by individuals or organizations, such as advertising, business operations, business management, office affairs and other services. They are a necessary category for service trademarks and corporate trademarks. . That is what we often call the "universal trademark". There are many examples that show that this universal trademark should indeed be selected or registered together with its own trademark.
In 2014, Alibaba asked JD.com to stop using the word "Double Eleven" in advertisements because Alibaba holds the 35th category trademark of "Double Eleven" and other merchants have no right to use "Double Eleven" without Ali's permission. "Eleven" and similar words such as "Double 11" are used for publicity. Therefore, if an important name is registered by others in Category 35, the company will no longer be able to use similar words when promoting.
At the end of 2016, "Today's Toutiao" failed to register a trademark in the 35th category and was suspected of trademark infringement. Beijing Botian Hengye Advertising Co., Ltd. sued the court for compensation of more than 100 million yuan; Class 35 trademarks are likely to be suspected of infringement during business activities. Also, in 2019, Tmall revised the qualification requirements for store-type flagship stores on the platform, requiring the company to open a store to be the trademark owner or its affiliated company of the 35th category of service-type trademarks. In other words, only those with Class 35 trademarks can enter the Tmall flagship store.
Class 35 trademarks involve almost all walks of life. Taking e-commerce and e-sales platforms as examples, Class 35 trademarks must be registered by all e-commerce, e-sales platforms, and self-media entrepreneurs and other emerging Internet industries. category, otherwise you will face infringement, causing unnecessary economic losses and negative brand impact.
In addition, Category 35 services are also closely related to business operations, especially those related to advertising, business management auxiliary services, marketing for others, etc. Today, with the development of multiple enterprises and group development, Businesses often use it. In the era of relatively developed self-media, when companies promote products or trademarks in the form of soft articles on the Internet, they also involve the use of Class 35 advertising trademarks.
From this point of view, for the 35th type of service trademark, it is indeed necessary to have it no matter what kind of industry it is. This is related to market promotion and admission standards for entering various platforms, so whether it is trademark registration or Trademark transfer is imperative for Class 35 service marks.