Tongshuai is the third sub-brand of Haier Group after Haier and Casarte. Commander's technical support and after-sales service are the same as Haier's.

Differences

1. Different brand positioning:

Haier brand positioning is "green concept", focusing on mid-to-high-end;

The commander advocates individuality , fashionable and simple lifestyle, focusing on the mid-to-low end.

2. Different distribution methods:

Haier is generally used in large shopping malls or high-end shopping malls;

When the country implements the policy of bringing home appliances to the countryside, they are Use the commander-in-chief to promote. Now it is also focusing on online sales, with high quality and low price.

3. Different brand concepts:

Haier: Create the beauty of life with the power of technology.

Commander: A balanced aesthetic that considers design and performance.

4. Different target consumer groups:

Tongshuai is mainly a young consumer group that advocates individuality, fashion and simple lifestyle.

Reference materials

Tongshuai Electric_Baidu Encyclopedia

Haier official website