The most obvious impact of trademarks on memory is their shaping of brand and product image.
1. Core elements
Trademarks not only represent the image of a company, but also reflect the brand’s culture, positioning, target market and other characteristics. A good trademark design can help consumers remember and identify the brand more easily, thereby increasing brand visibility and loyalty. Apple's trademark is simple, elegant and easy to recognize, which allows consumers to easily distinguish it from competitors and make it easier to remember the brand.
2. Cognition and Attitude
A good trademark can become a symbol of the product, allowing consumers to associate the brand with high quality, reliability and good user experience. . Nike's Swoosh trademark has become an iconic brand in the field of athletic footwear, representing high quality, comfort and style. When consumers buy Nike sneakers, they are not only buying a product, they are also buying the brand's image and culture.
3. Emotions and values
A good trademark can stimulate consumers' emotional resonance and enable them to have a positive emotional experience and attitude towards the brand. Disney's trademark is a classic Mickey Mouse image, which represents happiness, innocence and family. When consumers see Disney products, they will not only think of the brand's products, but also the brand's values ??and emotional experiences.
The Origin and Influence of Trademarks
1. The Origin of Trademarks
The history of trademarks can be traced back to ancient times, but the exact origin of modern trademarks has been difficult to verify. Some historians believe that trademarks may have originally originated from the guild system in medieval Europe, when guilds used special symbols to protect the business interests of their industries.
The earliest records of trademark registrations date back to the 15th and 16th centuries, when some European countries began to provide legal protection for trademarks. Over time, trademarks have gradually become an indispensable part of business activities and an important tool for modern business competition.
2. The influence of trademarks
The influence of trademarks is immeasurable in modern business. Trademarks are not only an important representative of corporate image, but also an important basis for consumers to choose products. A successful trademark can become a symbol of a corporate brand and has extremely high commercial value.
Trademarks also carry the credibility and commitment of a company. For consumers, choosing a trusted trademark means getting higher quality products and services. The influence of trademarks is not only reflected in business competition, but also deeply affects consumer choice and trust.