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How to make a trademark famous in China?

Applying for recognition as a well-known trademark in China requires the preparation of a large amount of evidence. A well-known trademark in China is a very serious matter, and you need to find the highlights of your company. Therefore, you need the assistance of an agency that recognizes well-known trademarks.

Some people have misunderstandings about the recognition of well-known trademarks in China and think that they can directly apply for recognition. In fact, the recognition of China's well-known trademarks is a passive protection. To put it simply, only when an enterprise discovers imitation and infringement by others, and it is difficult to defend rights with existing trademark certificates and needs to apply for expanded protection, it can apply for protection at the same time during the rights protection process. Recognized as a well-known trademark in China. In other words, there is no separate identification procedure, and it is a subsidiary identification in cases of rights protection and confirmation. If there are no cases of rights protection or confirmation, it means that there is no need for expanded protection of a trademark recognized by China as a well-known Chinese trademark.

Currently, there are three ways to apply for recognition as a well-known trademark in China: First, apply to the Industrial and Commercial Bureau where the infringement case is located, and submit it step by step to the Trademark Administration in Beijing for evaluation. The second is to apply directly to the Trademark Administration in Beijing for trademark objection during the announcement period when someone else has preemptively registered the trademark and request that it be recognized as a well-known trademark in China. The third is to directly submit the case to the Trademark Review and Adjudication Committee members of the General Administration of Trademark in cases of trademark invalidation.

All channels are reviewed uniformly by Beijing and are subject to nationwide review. Therefore, well-known trademark companies have sales in most provincial-level regions across the country, and industry rankings are nationally based. Success can only be considered before. There are also requirements for the registration period. Generally, it requires more than 5 years for a successful trademark registration. The ideal number is more than 10 years. This can be relaxed under special circumstances.

Applying for recognition as a well-known trademark in China requires the preparation of a large amount of evidence. A well-known trademark in China is a very serious matter, and you need to find the highlights of your company. Therefore, you need the assistance of an agency that recognizes well-known trademarks. Intellectual Property Agency Co., Ltd. has a dedicated well-known trademark project department, which can help companies avoid detours and obtain recognition of Chinese well-known trademarks faster and better.