The first impression a product gives users is its iconic LOGO. Enterprises should integrate their own manufacturing culture into the LOGO. However, some companies' product LOGO will be replaced for various reasons. I hope to use the new LOGO to give consumers a new impression of the continuous upgrading of products in order to get better sales and evaluation. Today, we are going to talk about those things that happened in the automobile industry.

Geely

Geely used to have many brand logos, such as Emgrand, Global Hawk, England, etc. Six years ago, they were all replaced by the new logo evolved from Emgrand's red and black combination logo. After the evolution, it really has better recognition and international norms, and it was renovated and upgraded again last year.

In recent years, Geely has acquired Volvo and Proton, and taken a stake in Mercedes-Benz Durham, and its strength is constantly growing. It also launched its own high-end brand Lexus. Geely's Lexus and the Great Wall "WEY" mentioned later are now leading the way for domestic cars to seek upward, and have been recognized by consumers.

Haval

Haval is a product of Great Wall Motor, and it has keenly captured the huge prospect of SUV market. So he decisively tailored a car logo with international standards for Harvard-replacing the original logo of the Great Wall with the "HAVAL" letter logo. After Haval's success, Great Wall Motor continued to seek upward and launched the high-end brand "WEY". Although this high-end brand named "WEY" has also achieved initial success in China, Xiaobian personally can't help but spit out the brand and LOGO created by Wei Jianjun, the boss of Great Wall Motor. ?

BYD

BYD, like Great Wall Motor and Geely Automobile, is a private enterprise. Different from Great Wall's success in SUV field, BYD enjoys a good reputation in the field of electric vehicles, which is regarded as a domestic automobile enterprise that has mastered the core technology of trams. At first, BYD's logo was an oval, with white on the basket and BYD letters on the outside, which was a bit of the charm of BMW logo, but more riders spoke out that this logo was not an anti-dog, so BYD changed from good advice to simple logo, but it was more popular than before.

Chang 'an

The logo of Chang 'an is in the shape of a shield with an arrow inside. This logo is very similar to the logo of the golden cup. So in 21, Chang 'an changed its LOGO. The new logo is not like Jinbei Automobile, but like the optimized logo of Honda's high-end sub-brand. In recent years, Changan Automobile's performance is also worthy of changing the standard and has made great progress.

Pentium

FAW Pentium always used the logo of Red Flag before, and directly used the "1" logo of the Red Flag model that was used before and then abandoned, which was vomited by consumers. Finally, when consumers accepted the "1" logo, in 211, it was replaced by an "end" eagle logo, which was even less recognized by consumers and the sales volume became more and more sluggish.

Chery

Chery's logo is quite similar to Chang 'an's. Before the logo change, Chery was an oval with an inverted V and a fracture. In 212, the inverted V was integrated into the oval, making it more rounded as a whole, but it is also very similar to Nissan's high-end brand Infidini, which often leads to confusion among consumers. After the bid change, Chery did not go any further but went into decline.

Wuling and Baojun

In May this year, after SAIC-GM-Wuling officially released the "Wuling Global Silver Label", SAIC-GM-Wuling * * * has three major brands, namely Xinbaojun, Baojun and Wuling Red/Silver Label.

For ordinary consumers, the four car logos are really dazzling, and the relationship between them is also confusing. In fact, when Wuling first entered the automobile industry, it was a "W" called Wanjia brand, which meant entering thousands of households, and gradually evolved into the classic red label now. Its Wuling Light, wuling glory and Wuling Hongguang have tens of millions of users, which is the legend of the autumn mountain car god.

baojun is the second brand of SAIC-GM-Wuling, and its positioning is slightly higher than that of Wuling red label. The products that consumers are familiar with are Baojun 73, Baojun 56, Baojun 51 and Baojun 31.

in p>219, SAIC-GM-Wuling officially launched the new Baojun. According to the manufacturer, Xinbaojun is committed to building a smart car brand. The simple distance from the traditional car to the smart car is the change from the old man-machine to the smart car. Representative models are RS-5, RC-6, etc.

In May this year, the Wuling Global Silver Label was released, and the traditional classic Red Wuling Label was retained, which puzzled Xiao Bian and Zhang Er. However, according to the manufacturer, the silver label represents Wuling brand passenger cars and globalization. The representative model is just released Wuling Capgemini.

not only domestic companies love to change their bids, but also joint venture car companies often change their bids. However, people are getting better and better, and the original models are very high, such as Pentium and Chery. It is better not to change it, but it also reflects the importance of the logo to a car company.

Especially in the face of the present post-9s and post-s consumer groups, sometimes we have to say that the logo is well designed, and customers buy cars and go home early!

(The picture comes from the Internet. If there is any infringement, delete it)

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.