If a company wants to distinguish its products from those of other companies and allow consumers or users to identify them, it must use registered trademarks. The social image cultivated by enterprises through marketing efforts is often reflected in the minds of consumers in the form of trademarks, which well reflects the importance of trademarks. So what are the characteristics of U.S. trademark registration?

1. Characteristics of U.S. trademarks

1. It can enter the U.S. market early, allowing companies to enjoy exclusive rights to use trademarks in the U.S., and it can also prevent other companies from using the trademark to enter the U.S. market. It lays a good foundation for stopping infringers.

2. Products sold in the United States must have registered trademarks, and in the United States, consumers will require sellers to produce evidence of their intellectual property rights. Therefore, registering a US trademark can encourage consumers to purchase the product and increase sales.

3. From the perspective of the United States, the brand that used the trademark first spent a lot of money, time and energy to make the trademark recognized by consumers. Therefore, the law should first protect the value of the earlier brand to avoid being used. flow. This is also a kind of protection for consumers, so in the United States, the first to use it has the prior right. At the same time, the one with greater influence and higher recognition has priority.

2. Basis of US trademark registration

1. Based on actual use. In addition to submitting the application form, trademark drawing and power of attorney, the earliest use time and usage samples of the trademark in any region must be provided, and the trademark usage samples provided must be consistent with the trademark applied for registration.

2. Based on intended use. Intentional use means that although the trademark has not been officially used, the applicant has planned to use the trademark in the United States. For this kind of trademark application based on intention to use, within three years from the date of issuance of the approval notice, the applicant must provide evidence of use of the trademark, otherwise the trademark will be revoked.

3. Based on domestic registration. That is to say, if the trademark is registered in my country, then if you apply for it again in the United States, it must be exactly the same as the domestic trademark, and no changes are allowed. Moreover, the scope of goods or services registered in my country must be larger than the scope of goods or services registered in the United States, and the name and address of the applicant must be consistent. When submitting the application, a copy of the domestic registration certificate and an English translation are also required.

4. Application from home country. Within six months from the date of filing a domestic trademark registration application, you can apply in the United States based on the priority of the domestic application. Then the U.S. application date will be based on the domestic application date, and the corresponding information must not be missing. Goods or services The scope must also be consistent. After my country issues a trademark registration certificate, the U.S. Trademark Office can issue a U.S. trademark registration certificate based on the trademark registration certificate. If the trademark registration in my country fails, the trademark application in the United States will also be revoked.

The above are the characteristics of US trademark registration. Judging from my country's legal regulations, the country not only recognizes but also attaches increasing importance to the tangible value of intellectual property rights such as trademarks, so the importance of trademarks to enterprises is self-evident. If you encounter difficulties in trademark transfer, you can choose a service platform like Intellectual Property that engages in trademark sales and registration, which can greatly improve the success rate of trademark transfer and reduce trouble! US Trademark Registration Process US Trademark Registration International Trademark Registration