The origin of LOGO design The origin of LOGO can be traced back to the "totem" of ancient times

At that time, every clan and tribe had a totem that had some mysterious relationship with itself. Animals or natural objects serve as special symbols of the clan or tribe (called totems)

For example, the Nuwa clan uses snakes as their totems, Xia Yu’s ancestors use the yellow bear as their totem, and some use the sun as their totem. , moon, crow as totems, etc.

At first, people carved totems on the caves where they lived and working tools. Later, they became symbols of war and sacrifice, and became clan flags and emblems

After the country came into being, it evolved into the national flag and national emblem

In order to facilitate contact, indicate meaning, and distinguish the types, characteristics and attributions of things in production, labor and social life, ancient people continued to create and widely use various Types of marks, such as road signs, village signs, tablets, seals and coats of arms, etc.

Broadly speaking, these are LOGOs

LOGO patterns have been found in tombs in ancient Egypt. Most of the utensils have the manufacturer's LOGO and name, which were later changed into patterns

In ancient Greece, LOGO has been widely used

It can be seen on ancient buildings in Rome, Pompeii and Palestine. It has been found that there are special LOGOs engraved on them, such as crescent wheels, grape leaves and similar simple patterns.

The armor worn by European medieval soldiers has invisible marks on their head coverings to identify their belongings, and noble families also have them. There is a family emblem

In ancient China, if you had your own workshop or shop, it would be accompanied by signs, banners and other signs. In the Tang Dynasty, there were hidden signs in the paper. By the Song Dynasty, the use of trademarks had become quite common. 1. What is LOGO? Looking through the dictionary, we can find this explanation: "logo: n

logo"

In the computer field, LOGO means a logo or logo.

The LOGOs mainly collected by this site are graphic signs used by various websites on the Internet to link to other websites

2. The function of LOGO 1

LOGO is a sign and portal that links to other websites and allows other websites to link to it

The reason why INTERNET is called "Internet" is that various websites can be connected

It allows other people to enter Your website must provide a portal for people to enter

And the graphical form of the logo, especially the dynamic logo, can attract more attention than the text link

In today's era of competition for eyeballs, this is especially important

2

LOGO is an important reflection of the website image

How can a well-dressed person make his Are your business cards stained? As far as a website is concerned, the LOGO is the business card of the website

And for a website that pursues elegance, the LOGO is its soul, the so-called "finishing point"

3

LOGO can make it easy for the audience to choose

A good LOGO will often reflect some information about the website and the creator, especially for a commercial website, we can basically Understand the type or content of this website

This will be highlighted in a link page full of various logos

Think about it, your audience needs to When looking for a website with specific content you want among a large number of websites, how important is a LOGO that allows people to easily see the type and content of the website it represents

3. LOGO International Standards In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed

In fact, there is already a complete set of such standards

Among them, regarding the website's LOGO, currently There are three specifications: 1

88*31 This is the most common LOGO specification on the Internet. All the ones collected on this site are of this size

2

The specification of 120*60 is used for general-sized LOGO

3

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The specification of 120*90 is used for large-scale LOGOs

4. LOGO production tools and methods It seems that there is currently no software specifically for LOGO production, and in fact there is no need for such a software

The image processing software we usually use or the animation production software (if you want to make an animated LOGO) can be well qualified for this job, such as PHOTOSHOP, FIREWORKS, etc.

The method of making a LOGO is no different from making ordinary pictures and animations. The only difference is that its size is specified

5. Conditions for a good LOGO Poorfish believes that a A good LOGO should meet the following conditions, or several of them: 1

Conform to international standards (nonsense) 2

Exquisite and unique 3

Integrate with the overall style of the website 4

Be able to reflect the type, content and style of the website

Reference materials:

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