The effect of attracting attention, strengthening things and expanding influence achieved by the appearance of celebrities, or the psychological phenomenon of people imitating celebrities are collectively called celebrity effect. Celebrity effect has a far-reaching impact in all aspects of life, such as celebrity endorsement advertisements can stimulate consumption, celebrities attending charity activities can drive society to care for the weak and so on.

Simply put, the celebrity effect is equivalent to a brand effect, which can drive people, and its effect can be as powerful as crazy groupies.

In real life, there are many people who use "fame" and "celebrity effect" to get rich, and it is getting worse. With the frequent news of celebrity cybersquatting, people as far away as Zhuge Liang and as close as Jet Li and Yao Ming have not escaped the fate of becoming trademarks. Not only the works of art created by celebrities are worth collecting, but also the items used by celebrities can not be underestimated. The investment and collection of artworks also have celebrity effect.

Celebrity effect does not directly participate in commercial activities, but it helps to strengthen the image of the borrower of celebrities. Celebrities are passively imitated or borrowed. American psychologists have done an interesting experiment. When giving a lecture to the students in the psychology department of the university, I told them that a world-famous chemist had been hired. Then the chemist said that he had found a new chemical, which had a strong smell but was harmless to human body. I just want to test your sense of smell here. Then he opened the bottle cap. After a while, he asked the students who smelled the smell to raise their hands. Many students raised their hands. Actually, this bottle is only distilled water. "Chemist" is a German teacher invited from another school.

Because children are convinced of celebrities and easily follow them blindly, it is easy to accept their hints. However, due to children's own characteristics, most of them are attracted by formal and superficial images, so their favorite celebrities are mostly singers and movie stars, and idolization has appeared.

Celebrities become celebrities because they stand out in a certain field. Moreover, celebrities have made considerable efforts to succeed. Therefore, according to children's worship of celebrities, let children know the efforts behind the success of singers and movie stars. Also pay attention to choosing celebrities for children, such as setting up some celebrity images such as scientists.

Celebrities are familiar groups in people's lives, and celebrity effect is the effect of expanding the situation and strengthening the influence because of the influence of celebrities themselves, which is the celebrity effect. Of course, the application of celebrity effect is very common. First of all, in advertising, almost all advertisements use the celebrity effect, because the audience's love, trust and even imitation of celebrities are passed on to their love, trust and imitation of products, which is a typical way to use the celebrity effect.

Of course, in the film and television market, celebrity effect is also widespread. With the influence of celebrities, we can quickly improve the popularity of movies, and at the same time use the personal charm of celebrities to enhance the appreciation of movies. These are all applications of the celebrity effect.

This is the case in Jay Chou.