Yes.

On January 19, 2019, in the process of high-end branding, the Baojun Diamond Label was released. The diamond logo belongs to the Baojun brand and coexists with the classic shield logo. It is mainly used in high-end series models with a sense of technology and intelligence. Officials stated that the diamond logo will be the first to be used on the Baojun RS-5.

In terms of design, the diamond logo follows the core elements of the original Baojun logo, and incorporates inspiration from art and fashion into the industrial design. The diamond-like shape is more in line with the aesthetics of the young Internet generation. The diamond mark is made through repeated forging, precise calculation and exquisite milling.

The announcement stated that in the eight years since its establishment, the Baojun brand has sold nearly 4 million units in total and has been highly recognized by the market and users. The release of the diamond mark is for the process of high-end branding.

Extended information

Characteristics of Baojun Motors’ classic shield-shaped logo:

SAIC-GM-Wuling’s new passenger car brand is named after “Baojun”. SAIC-GM-Wuling inherits the spirit of "honesty, trustworthiness, pragmatism and enterprising"; in terms of products, it is the beautiful metaphor of "a great horse"; in terms of people, it implies the formation of a "partner"-like trust relationship with consumers, and it is also a the embodiment of values. The original meaning of "jun" is a good horse, and Baojun is people's most beloved good horse.

The trademark pattern design of the Baojun brand is consistent with the sound and shape of the brand name "Baojun". The "horse head" is used as the main element of the brand logo, expressing the meaning through form, highlighting traditional Chinese elements and modern composition forms. The integrated creative ideas fully embody the brand spirit of "optimism and enterprising, steady and reliable, shrewd and confident". The logo features a horse with its head held high, representing the company and brand to pay tribute to millions of car owners and users in China.

Classic shield logo: The overall structure adopts a stable and firm shield shape common to international brands, implying the reliable quality of its products and SAIC-GM-Wuling’s determination and will to fully enter the mainstream passenger car camp. .

Color perception: Silver metallic lines are the main color, and green is the auxiliary color. The colors are simple and elegant. The silver metal lines have distinct trademark attributes in the automotive industry, while the green color expresses SAIC-GM-Wuling's "low-carbon, environmentally friendly" concept.

Baidu Encyclopedia-Baojun Automobile