Today, trademarks have become a barrier to entry for more and more platforms. If you want to enter, in addition to the most basic qualification information, the trademark has also become an indispensable part of the "Douyin Store". Video e-commerce also requires a trademark. If the Douyin store does not have a trademark, the approval will not be based on it. Many people are asking whether Douyin stores must register trademarks? What materials should be prepared for trademark registration? Such questions, now I will answer various questions.

1. If you have not registered a trademark, you can only choose a general store: the naming convention is: "xxx fashion store", the business scope of "xxx's store" is limited to outdoor sports and clothing (excluding underwear and swimwear) .Shoes, kitchen utensils and other third-level categories.

2. If you have a registered trademark or trademark authorization letter, you can choose the corresponding store, and the business category is not restricted:

(1) Specialty store: able to operate more than 2 brands Store;

(2) Specialty store: refers to a store that operates a brand;

(3) Flagship store: refers to a store that uses a registered trademark or provides an exclusive authorized brand to enter the platform.

It can be seen that the rules of Douyin store are similar to those of Taobao and Tmall. Flagship stores must have their own brands. Major platforms are paying more and more attention to trademark brands, and traffic is more inclined to brand flagship stores.

Notes on trademark registration:

Brand uniqueness

Trademark rights are unique and distinct, that is, trademarks registered in China are likely to be rejected. According to data analysis, Chinese trademark registration is in the formal review stage after data submission, and the rejection rate is above 40, and then only about 11. Therefore, it is necessary to change your own trademark into a unique trademark in a similar form through trademark duplication checking.

Brand regionality

Can trademarks registered in China be used abroad? No, because each country's trademark is independent. If you are very confident in your company, or have the idea of ??exporting or opening overseas subsidiaries in the future, you must register your trademark in the relevant country in advance to prevent malicious registration.

Therefore, whether they change the trademark or file a lawsuit, they are in a passive state and harm their own interests.

Brand timeliness

According to Article 37 of the Trademark Law, a registered trademark is valid for ten years (calculated from the date of approval).

Article 40 of the "Trademark Law" If a registered trademark must be used normally after its validity expires, the trademark registrant shall go through the renewal procedures in accordance with the regulations within twelve months before the expiration.

In other words, trademark registration does not mean that you don’t have to worry about it in the future. After ten years, the trademark will be invalid and will not be protected by law.