Imitation has always been a big problem for cross-border sellers, and jewelry is the hardest hit. It is understood that sellers of 106 websites or platforms have been sued for infringement recently, and their accounts have been frozen, most of which are in the jewelry industry.
A jewelry seller shared his own situation and suggested other sellers: imitation sellers of these brands must pay attention and don't get into trouble again.
Accused of infringement, the seller's $65,438+600,000 was frozen.
According to the seller, the company is an independent website, which has been in operation for 6 years and has grown into its own brand earlier. Recently, the company received a notice from PayPal that $654.38+600 million in its account was frozen because luxury brands ChromeHeart and GBC law firm sued it for infringement.
The other party displays the trademark to inform the seller that it sells products similar to its trademark. The seller who received the notice was at a loss. There are hundreds of thousands of SKUs sold on the website, but the impression is that similar models have been sold, and the product manager is unprofessional about the appearance, which leads to bitter fruit.
The seller said that the latest batch of sellers with 106 websites or platforms were recruited for infringing the trademark of Croxin, most of which were jewelry. There's nothing to say about being sued for infringement, and the seller spits out, but Croxin's actions are always tried and tested, which seems to be a deal made by the seller in China. It is understood that in the same period last year, due to Croxin's complaint, several accounts were frozen.
At this time, the seller is not dominant, but because of the large amount involved, the seller is communicating with American lawyers to deal with it. Into the pit, another seller, gave some sincere reminders.
Sellers must pay attention to these brand imitations!
We have listed several key brands, and such imitations are the most in the market. Sellers need to pay more attention, otherwise once the other party imitates Kroshin, a large number of accounts will inevitably die.
Mainly silver products, silver beads, silver chains, and many imitations:
Monaco brand, the products are mainly copper, mainly small copper+zircon, which is very popular now. You will find familiar imitations in China market, which are basically available in all markets.
Be careful not to use the swarovski brand directly. Domestic swarovski products basically only use its stones, so we must say "swarovski element" or "swarovski element crystal".
Cat's eye will also attract many people. Because the cat's eye is a natural stone, many people sell imitation cat's eyes, so the two must be distinguished. Many people were accused of fraud because they didn't mark "imitation".
Retro style, there are many imitations on the market, but the volume is not as good as APM and Pandora style. This time, many sellers were accused of trademark infringement and used their trademark patterns on jewelry or other products:
Advice to sellers
China's fashion accessories industry is very simple and rude. Because of the bad environment, the number of original models of powerful jewelry manufacturers in the early days dropped sharply, and now the products of manufacturers are basically imitation models or modified on the basis of original models.
A few years ago, the market was mainly alloy jewelry, but now copper, silver and stainless steel products are slowly increasing. Factories or wholesale stores are basically the same style of play, and there is no one: running volume reduces costs, that is, the buyer team selects the money and then finds a factory to produce it. This is very important.
Most of them are imitations of big brands, and there is no so-called intellectual property right, so are powerful retail chain brands. After Trump took office, he paid special attention to the protection of property rights. Sellers must pay attention, and they may capsize if they are not careful.
This is the case in the industry, and there is no copyright awareness. Many times imitation is inevitable and can only be controlled by yourself. Many retailers lack product managers to check, big retailers have a high awareness of design, small retailers basically get goods from stores or markets, and the SKU of jewelry is too large, and they may not even know that they are getting imitation big-name models.
Sellers believe that fashion products related to design must raise copyright awareness. The product department must have a special person to review the products and wake up from the shallow consciousness of "no logo at customs clearance". The product manager must take good care, and be extra careful when putting products on the shelves. You can't be ignorant of international brands, otherwise you will be at your own risk!