The corporate name of the headquarters of Mixue Bingcheng Company is Mixue Bingcheng Co., Ltd.
Mixue Ice City was founded by Mr. Zhang Hongchao in Zhengzhou in 1997. It specializes in creating trendy ice cream and tea brands for young people. After more than 20 years of development, the number of stores nationwide has exceeded 10,000, covering 31 provinces (municipalities, autonomous regions) and is actively exploring overseas markets.
Mixue Bingcheng Co., Ltd. was established on April 30, 2008. Its registered address is Room 16004, Beijin Commercial Center, Donghanhai Beijin Commercial Center, South of the North Third Ring Road and Wenhua Road, Jinshui District, Zhengzhou City. The legal representative is Zhang Hongfu .
The business scope includes general projects: corporate management consulting, corporate marketing planning, corporate image planning, exhibition display services, hotel management consulting (excluding catering services and training); sales: pre-packaged food; catering Enterprise management consulting; house leasing (except for projects that require approval according to law, independent business activities can be carried out with a business license and in accordance with the law).
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Mixue Bingcheng Co., Ltd. applied to register multiple Snow King-related trademarks, including "Snow King", "Snow King Earl", "Various Snow" "King", "Snow King Baqi", etc. The international classification includes advertising sales, beer beverages, catering and accommodation, etc. Many of these trademarks have been successfully registered.