Interpretation of Semir logo and graphics:

"Senma" means "forest stands in the sky and earth, and horses reach thousands of miles". "Sen" means numerous, which is taken from "all the trees stand in the sky and earth" The extended meaning is that it takes ten years to grow trees and a hundred years to cultivate people, providing employees with a good growth environment and development space, so that they can grow into pillars of talent.

"Horse" represents a team of employees who are "enthusiastic and enterprising" with the spirit of the horse. Its standard color is grass green, which means advocating nature, harmonious environment, and pursuing happiness and hope.

The Semir logo is as follows.

Extended information:

Founded in 1996, SEMIR Group Co., Ltd. is a well-known Chinese casual wear enterprise and non-regional group known for its "virtual management". At the beginning of their business, SEMIR founder and group chairman Qiu Guanghe and group general manager Zhou Pingfan were determined to spread the SEMIR brand to every corner of the world and in the hearts of every consumer.

They insist on implementing the strategy of "brand development", follow the development path of "combination of growth and development", and use cultural power to promote marketing power.

There are more than 6,000 SEMIR brand chain outlets all over China, and they are developing very rapidly. After 11 years of development, it now has 5 wholly-owned subsidiaries, 8 branches, 410 middle and senior management talents, and 89% of the total employees have a college degree or above. SEMIR has provided more than 35,000 jobs to the society and has become Wenzhou The largest taxpayer in the city’s footwear and apparel industry.

The SEMIR brand is already well-known in China. It has won the three crowns of "China's Well-known Trademark", "China's Famous Brand" and "National Inspection-Free Product" in one fell swoop. It is the favorite brand of Chinese consumers.

In addition, SEMIR Group has also been awarded the honors of Wenzhou Vibrant Harmonious Enterprise, National Model Harmonious Labor Relations Enterprise, etc., and has been included in China's Private "Top 500" and China's Garment Industry Sales for 8 consecutive years. "Double Top 100" in terms of profit, ranked among the "Top 10" competitiveness in China's textile and apparel industry and the "Top 100" competitiveness of China's large enterprise groups, and became one of China's top 100 growing enterprises.

Baidu Encyclopedia - Semir