The following takes the FBA method as an example to summarize all the costs required to do Amazon. From early registration to later operation, full coverage and summary, self-delivery sellers can deduct FBA related fees and calculate by themselves.

Preliminary stage

(1) Registering a company A business license is necessary to open an Amazon store. If you don’t have one, go to the local Industrial and Commercial Bureau to apply for it. Registration is now a subscription system. There is no charge for applying for a business license by yourself. It costs 1,500 to find an agent. It costs 100 yuan to engrave an official seal on Taobao. The company's business address is 1,000 yuan, or you can choose your own residential address. Those who know accounting can do the accounting by themselves. If you don’t want to go to the trouble of hiring an accounting company to do the accounting, the annual fee is 2,000.

(2) Venue: You can choose to work at home or rent an office space (the venue fee depends on the actual situation).

(3) Equipment and network A printer for printing labels can be purchased from Xianyu for about 1,000 yuan. A second-hand computer costs about 1,500, but you can’t register or log in to Amazon. A brand-new computer costs about 2,500. Just make an online reservation and apply for a package. Amazon 100M is enough. The annual fee is usually around 500.

(4) The necessary expenses for platform monthly rent are US dollars per month, about 280 yuan, which will be deducted from the dual-currency credit card.

Mid-term

(1) Product selection tools It is best to select product selection tools based on background data. The two most common product selection tools currently on the market are:

< p>junglescout/helium10 junglescout is about 300 yuan/month; helium10 is about 600 yuan/month; you can choose it freely according to the data.

(2) Sample procurement: Select the product and find 3 to 5 suppliers to purchase it. The cost is about 300 yuan.

(3) Product picture shooting The quality of product pictures is one of the elements of high-converting products. Take a good set of pictures for snacks. If you have acquaintances, ask acquaintances. If you don’t have acquaintances, it is recommended to hire a professional service provider for photography. The cost is about 1,000 yuan.

(4) Product stocking (skip self-delivery) In the early days of FBA, it is recommended that novices not to stock up on too many goods, otherwise they will not be able to sell them when they arrive, and the capital turnover will be limited. In terms of stocking costs, calculated based on the unit price of the purchased goods, the unit price is 10 yuan, and 150 pieces is 1,500 yuan (depending on the specific situation).

(5)UPC/EAN code For necessary supplies, the UPC/EAN code is the barcode on the product packaging. Every time a product is sold, a barcode needs to be used. It is recommended to buy it on the official website, a barcode is 5 US dollars, about 35 yuan.

(6) International logistics There is no fixed fee, which is mainly related to the weight, volume, destination and logistics of the products sold. One more thing, the international logistics mentioned here refers to the cost of the distance from domestic shipment to Amazon warehouse. The specific costs need to be calculated by yourself based on the situation.

More Amazon dry goods:

Later period

(1) PPC advertising New products have just been launched and there is basically no free traffic, so it is necessary to invest in PPC advertising. While optimizing the listing page, ensure product quality and service, and then intervene in PPC advertising to speed up order placement. Prepare an advertising budget of at least 5,000 in the initial stage.

(2)FBA logistics (self-delivery skipped) Take the US station as an example: 1 Monthly inventory storage fee

2 Amazon logistics delivery fee

3 Returns Processing fee

(3) Platform commission Depending on the product category, Amazon will charge a platform commission of about 8% to 15% from the sales. This commission will not be paid directly, but will be collected when calculating profits.

(4) Collection fee Whether it is a third-party collection or Amazon Global Collection Service (ACCS), a handling fee of about 1% needs to be deducted. (The rate will be adjusted based on the amount)

(5) Secondary stocking Secondary stocking is mainly to prevent out of stock. If your first batch of stockings sell well, you need to restock. However, Amazon's payment cycle is about 14 days, and it even takes about a month for new sellers. If your funds are not circulating, there will be a shortage of goods, so you must prepare in advance for the cost of secondary stocking + secondary stocking logistics.

(6) Trademark registration Although Amazon does not explicitly require trademark registration, it is in order to prevent follow-up infringement in the future. When conditions permit, it is best to register a trademark. The current market price of trademarks is 5,500 yuan in Japan, 9,000 yuan in Europe, and 4,000 yuan in the United States.

The above lists the fees required by Amazon sellers in the United States. To summarize: it is best to prepare a start-up capital of about 10,000 for self-delivery; for FBA, it is best to prepare a start-up capital of about 20,000 to 30,000;