1. Identification function: a trademark can be used to identify and distinguish goods or services produced by different enterprises. Consumers can identify their favorite brands and products through trademarks, so that they can find the goods or services they need quickly and accurately.
2. regional function: trademarks can also indicate the origin or source of goods or services. Some areas are famous for their specific quality, characteristics or word of mouth. Consumers want to buy products produced in these areas, and trademarks can help consumers identify them.
3. protection function: trademarks can provide legal protection for enterprises to prevent others from using the same or similar trademarks for sale without authorization, thus protecting the commercial interests of enterprises. Trademark owners can pursue the infringement of others through legal means and safeguard their legitimate rights and interests.
4. Promotion function: Trademarks can be an important tool for enterprises to carry out publicity and promotion. An attractive and distinctive trademark can increase the popularity and market recognition of products, thus promoting the growth of sales and market share.
through sales, enterprises can realize the function of trademarks. When consumers buy and use products or services marked by trademarks, the identification and regional functions of trademarks are realized. At the same time, sales is also an important way for enterprises to accumulate brand awareness and user reputation, further promoting the protection of trademarks and the realization of promotion functions. Therefore, sales is an important means to realize the function of trademarks.