The Hangzhou Lego flagship store is located in Hubin Yintai in77D area, No. 239 Yan'an Road, Shangcheng District, Hangzhou.

LEGO, the Chinese name is Lego, was founded in 1932. The company is located in Denmark. As of 2020, LEGO has a development history of 88 years. To trace its origins, we have to start with its golden signature LEGO.

The use of the trademark "LEGO" began in 1932. Its word comes from the Danish "LEgGOdt", which means "playwell" (play well), and the name first quickly became the name of the LEGO company in the Billund area. Synonymous with high-quality toys produced in toy factories.

Over the years, the "LEGO" icon has also changed in many forms. The latest icon was produced in 1998. It was slightly adjusted based on the 1973 version to make it more convenient for media use. dissemination and identification.

The first production site was in a red house in Denmark, where Lego started.