Because Shiseido Essence used the same or similar word marks and trademarks as "Shiseido" and "SHISEIDO" in its corporate name and product packaging, Japan Co., Ltd. Shiseido Co., Ltd. will sell three companies including Shanghai Jingdian Cosmetics Co., Ltd. The company and its founders Li Wei and Ma Yan went to court, demanding an immediate stop to the infringement and compensation of 4.8 million yuan in related losses. The defendants Li Wei and Ma Yan (both pseudonyms) are husband and wife. They successively established Jingdian Company, Runmei Company and Xiaoxian Company to engage in the production and sales of "SHIDOAS/Shiseido Artistry" products. Shiseido stated that the five defendants widely used the word marks "SHIDOAS" and "Shiseido Artistry" in the production and sale of cosmetics, product packaging, advertising, websites and other commercial activities without permission. Among them, the "SHIDOAS" logo is similar to the plaintiff's "SHISEIDO" trademark, and the first three Chinese characters of the "Shiseido ARTISTRY" logo are exactly the same as the plaintiff's "SHISEIDO" trademark. In addition, Ma Yan established Shiseido Artistry (France) International Group Co., Ltd. in Hong Kong, and used the words "Authorized by Shiseido Artistry (France) International Group Co., Ltd." extensively on the cosmetics produced and sold.