As an intangible asset of an enterprise, a well-known trademark has both the characteristics of a general trademark and strong competitiveness, and must be recognized by an authoritative organization. At present, "well-known trademark" is the highest honor for corporate brand protection, an important carrier of corporate image, and a symbol of the quality and reputation of corporate products, with huge gold content.
According to international practice and my country's trademark law, the "well-known trademark" is my country's only brand mark protected by international law in the world, and governments of various countries have granted it a wide range of protection.
How to create a well-known trademark so that enterprises can benefit from trademark strategy and enhance market competitiveness?
From an enterprise level, trademark application planning is very important. Whether it is an international or domestic application, you must plan your application well. From the beginning of the product project, it is necessary to promptly design and apply for a backup trademark. Before applying, it is necessary to check to reduce the registration risk and prevent the trademark from being registered and maliciously weakened later. In addition, you must learn to develop yourself, protect yourself, and block competitors. At the same time, we must actively apply for famous trademarks and well-known trademarks so that trademarks can receive maximum protection and a more superior environment.
From the perspective of the industrial and commercial administration department, as the trademark regulatory service department, the industrial and commercial department should be proactive and make great achievements. Although well-known trademarks can create amazing wealth, without effective protection from regulatory enforcement agencies, trademark brands may be worthless. Therefore, the industrial and commercial administration department must do a good job in several aspects:
Contact the enterprise frequently, go deep into the enterprise, keep abreast of the enterprise's expectations, needs, and urgent needs, and have a thorough understanding of the ecological environment of registered trademarks within its jurisdiction; Enterprise entities must be fully aware of the conditions for applying for registered trademarks, which markets frequently infringe trademark exclusive rights, and which trademarks have the advantage of being declared well-known trademarks.
Actively guide enterprises to regard building well-known trademarks as the ultimate goal of core strategic development, proactively integrate trademark registration, trademark transfer processes, use, management and protection into all aspects of enterprise production and operation, and encourage enterprises to develop markets around brand building. Use trademarks to integrate technology, management, marketing and other resources.
Strengthen enterprise training, help enterprises improve their ability to use trademarks, use trademarks and brands to consolidate and expand market share, enhance enterprises' awareness and ability to safeguard rights, and allow enterprises to gain more and greater benefits in trademark strategies. Benefit.
Strictly comply with the requirements of "Learning, Enforcing and Strict Control" after the implementation of the reform of the registered capital registration system, and further intensify the crackdown on infringement of intellectual property rights and the production and sale of counterfeit and shoddy goods. Establish and improve early warning and emergency mechanisms, strengthen the response and handling of trademark disputes and trademark infringement cases that involve a wide range of society and have a greater impact, and create a fair competitive market environment for enterprise development.