Current location - Trademark Inquiry Complete Network - Trademark registration - The difference and connection between brand endorsement and brand authorization
The difference and connection between brand endorsement and brand authorization

The meanings are different and the locations are different; after brand authorization, you can use the brand endorsement of the product.

1. The meanings are different: brand endorsement is not directly part of the brand name; brand authorization means that the licensor grants the trademark or brand owned or represented by the licensor to the licensee in the form of a contract.

2. Different locations: Brand endorsement appears in some way on packaging, labels or product appearance. Brand licensing appears on the contract.

3. The connection between brand endorsement and brand authorization: After brand authorization, you can use the brand endorsement of the product.